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Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591840701Author Michael J. SilversteinFormat PaperbackPage Count 320Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 305g

Master cold-calling and eliminate rejection forever In the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer, Art Sobczak packs even more powerful insight into what many...

A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to...

An introvert salesperson? Isn't that an oxymoron? Not at all. Sales is a skill just like any other, which anyone can learn and master--including the introvert who is more comfortable alone than in the sales field. As with finding any type of success,...

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of...

Business frameworks sit at the heart of successful businesses. The second edition of The Business Models Handbook brings together the most helpful and widely used models into one invaluable resource. Business models add structure and clarity to...

THE #1 HACK FOR SMARTER MARKETINGWe all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be...

Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers' trust and build their brands - through meaningful, helpful content. But with that change comes...

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Now in paperback, Philip Delves Broughton. bestselling business author of What They Teach You at Harvard Business School, takes a sideways look at the greatest salespeople in Life's a Pitch.What are the selling secrets of Majid, Tangier's greatest rug...

Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in...

How to achieve wealth, happiness, and peace of mind through personal responsibility The Power of Consistency is based on the fundamental premise that private declarations dictate future actions. In other words, we tend to take actions with the thoughts...

Salespeople today face a fast-paced and increasingly crowded marketplace where meaningful product differentiation has all but disappeared. To compete success fully, sellers must set themselves apart in the eyes of buyers. Amp Up Your Sales shows anyone...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781838161620Author Vangelis SakelliouFormat PaperbackPage Count 238Imprint Vangelis SakelliouPublisher Vangelis SakelliouWeight(grams) 322gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781728261720Author Robert GlazerFormat PaperbackPage Count 224Imprint Simple TruthsPublisher Simple TruthsWeight(grams) 227gDimensions(mm) 201mm * 135mm *...

HACK YOUR BUYER'S BRAIN: TURN CUSTOMERS INTO RAVING FANS TO TURBOCHARGE SALES AND GROWTH Hack The Buyer Brain uncovers the odd quirks of the human condition that affect how we buy, sell, and behave-laying out a simple approach to sales and marketing that...

An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the...

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Cold Email is a superpower. According to "Cold Email King," Alex Berman and business executive Robert Indries, business professionals can take their sales teams to the next level by implementing Silicon Valley's multi-billion dollar secret weapon: Cold...

Negotiation is such a familiar part of our everyday lives that we often fail to recognize it's even happening, let alone identify the power battles and psychological warfare it entails. In our busy everyday lives, we seldom pause to reflect that...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781908746733Author Tiffany KempFormat PaperbackPage Count 280Imprint Anoma PressPublisher Rethink PressWeight(grams) 205gDimensions(mm) 229mm * 152mm * 9mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578971803Author Brad LeaFormat HardbackPage Count 160Imprint Brad Lea, LLCPublisher Brad Lea, LLCWeight(grams) 408g

Accelerate your sales career with this how-to book from an expert in sales In Elite Sales Strategies, expert sales leader Anthony Iannarino offers his philosophy about becoming a commercial success. This guidebook provides unique insights into how to...

Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with...

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a...

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to...

Learn the overlooked skill that is essential to Wall Street success Pitch the Perfect Investment combines investment analysis with persuasion and sales to teach you the "soft skill" so crucial to success in the financial markets. Written by the leading...

Set against the backdrop of the war in Iraq, drastically altered relations with traditional U.S. allies, intense partisanship, and a national debate over moral values, the 2004 presidential campaign presented voters with a clear choice that reflected...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781913504045Author Hannah CharmanFormat PaperbackImprint Aeon AcademicPublisher Aeon BooksWeight(grams) 152g

Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal...

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review;...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591844426Author John JantschFormat PaperbackPage Count 256Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 252gDimensions(mm) 217mm * 142mm *...

How do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev,...

'Excerpts from Experts - Marketing' is a compendium of insight, advice and anecdotes from more than 200 of the leading names in marketing. These wonderful people have generously contributed their time and wisdom to raise money in aid of NHS Charities...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197120Author Tom Big Al SchreiterFormat PaperbackPage Count 110Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780143109013Author Ryan HolidayFormat HardbackPage Count 256Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 363gDimensions(mm) 217mm * 148mm *...

In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. Marketing Across Cultures examines how multinational companies can...

This book is an indispensable guide for those who don't have the time to wade through the theory, but want ideas which can be readily put in practice. 50 'Quick Wins' is packed with no-nonsense advice and proven examples from business owners who have...

Prospecting - finding and qualifying prospective clients - is the first step in the selling proposition. It can also be the most daunting. The first big hurdle is knowing where to look for opportunities and recognizing them when they present themselves...