General

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today s global business environment. With this new...

Learn and develop essential skills around core global marketing strategies. Global Marketing, 8th Edition by Svend Hollensen, has been the definitive guide to international marketing for nearly twenty years and a core textbook for the work of marketers...

Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with...

Without the close, there is no sale. Pretty obvious, right? Yet, for many salespeople, closing is the most baffling and elusive part of the selling process. All too often, salespeople meet qualified clients and charm them with an eloquent presentation,...

Maximize your sales abilities with this easy-to-follow, step-by-step guide to boost your sales career.There has never been a sales book that gives you one-on-one, personal help to catapult your sales career and your personal income to a level that will...

The new edition of the bestselling book for real estate agents, loan officers, SaaS and small businesses. In this revision, The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, Second Edition, digital...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781642011517Author Kim Walsh PhillipsFormat PaperbackPage Count 250Imprint Entrepreneur PressPublisher Entrepreneur Press

Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781780675664Author Harriet PosnerFormat PaperbackPage Count 240Imprint Laurence King PublishingPublisher Laurence King PublishingWeight(grams) 840g

How can sales managers coach their teams through multiple, sometimes stressful, rollouts? You can teach your team to embrace and manage change from the bottom up. Global sales management and transformation leader Grant Van Ulbrich makes a compelling...

Gold Medal at Independent Publisher Book Awards. Finalist at the International Book Awards. Finalist at the American Bookfest Best Book Awards. We face a crisis of trust because people feel there is no longer any truth. Singh and Luthra have...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544531731Author Michelle RockwoodFormat PaperbackPage Count 184Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 240gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692689103Author James M MuirFormat PaperbackImprint Best Practice InternationalPublisher Best Practice InternationalWeight(grams) 381g

Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework...

Accountants and bookkeepers are working long hours but not making the profits they should. A value pricing strategy can lead to better prices for accounting professionals and better results for their clients. The concept of value pricing is simple to...

Superfans aren't just for pop stars and NBA teams. What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak...

WALL STREET JOURNAL BESTSELLER Add 50% to 100% to Your Sales In 5 Minutes Per Day 5-Minute Selling presents a proven, simple process that can double your sales, even if you don t have time for an elaborate new sales system. When you spend your days...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780525540724Author Brant PinvidicFormat HardbackPage Count 256Imprint PortfolioPublisher Penguin Putnam Inc

Geoff Ramm has a passion for incredible customer service. In this book, he's hand-picked THE most original, unique and quirky examples of creative customer experiences that are guaranteed to inspire you and your team to outperform, outmanoeuvre and...

The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition. To win,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544531953Author Paul ZakFormat PaperbackPage Count 272Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 349gDimensions(mm) 216mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780735211698Author Anthony IannarinoFormat HardbackPage Count 240Imprint Prentice Hall PressPublisher Prentice Hall Press

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the...

The hard part just got easy. You know how to sell-that's your job, after all-but getting CEOs and VIPs to call you back is the tricky part. You're in luck: That impossible-to-reach person isn't so impossible to reach after all.Hall-of-Fame-nominated...

This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781600251610Author Steve ChandlerFormat PaperbackPage Count 200Imprint Maurice BassettPublisher Maurice BassettWeight(grams) 272gDimensions(mm) 229mm *...

Find the motivation and confidence to stay on top when everything hits the fan In volatile times, it is hard to sell. It seems like every company is on a spending freeze, cutting back, or pushing off making decisions. Buyers become scarce and the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781784521295Author Alison EdgarFormat PaperbackPage Count 152Imprint Panoma PressPublisher Rethink PressWeight(grams) 281gDimensions(mm) 216mm * 140mm * 12mm

"...fascinating. Like Malcolm Gladwell on speed." -THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". -Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will...

Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function. Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and...

'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.' -Adam Grant, New York Times bestselling author of Originals and Give and...

Winning through Platforms achieved #1 bestseller status, and is a Best Business Book Awards winner for 2024. It is your new go-to guide for modern competitive advantage. Digital platforms are no longer for just the tech elite. They're spreading to every...

Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing - because they want...

Winner of a 2009 Shingo Research and Professional Publication Prize. Notably flexible and brief, the A3 report has proven to be a key tool In Toyota's successful move toward organizational efficiency, effectiveness, and improvement, especially within its...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780136891260Author Kenneth LloydFormat PaperbackPage Count 288Imprint Prentice Hall PressPublisher Prentice Hall PressWeight(grams) 452g

A lively and practical guide to selling anything'Ryan is not only charming and hilarious, he could sell milk to a cow. This book is going to be very helpful and humorous to a lot of people looking to up their business game' Andy Cohen, host of Watch What...

Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788793116160Author Hans Peter BechFormat PaperbackPage Count 224Imprint Tbk Consult APSPublisher Tbk Consult APSWeight(grams) 304gDimensions(mm) 229mm *...

Your easy-to-follow primer on the exciting world of import/export With an increased focus on global trade, this new edition of Import/Export Kit For Dummies provides entrepreneurs and small- to mid-sized businesses with the critical, entry-point...

Your product knowledge is extensive. You know its features and benefits inside out. And you are prepared for any question your customer may ask you about it. But the most important questions that need to be asked during a sales meeting are not about the...