General

The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy.In the...

Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides...

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life canand shouldbe treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite...

What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700...

How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780544800847Author Michael PortFormat PaperbackPage Count 272Imprint Houghton MifflinPublisher Houghton MifflinWeight(grams) 236gDimensions(mm) 204mm *...

Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience...

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788186775059Author Allan PeaseFormat PaperbackPage Count 152Imprint Manjul Publishing House Pvt LtdPublisher Manjul Publishing House Pvt LtdDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788186775059Author Allan PeaseFormat PaperbackPage Count 152Imprint Manjul Publishing House Pvt LtdPublisher Manjul Publishing House Pvt LtdDimensions(mm)...

TINY NOTICEABLE THINGS DISCOVER HOW TINY CHANGES AND ACTIONS CAN REVOLUTIONISE CUSTOMER AND EMPLOYEE SATISFACTIONTNTs are Tiny Noticeable Things. People don't need to do them, but when they do, they can have a phenomenal and explosive impact. From...

Key account management just got easier'This little book is a real gem' Professor Malcolm McDonaldKey account management is increasingly important and must keep pace with its customers as they continually develop and evolve, often resulting in...

Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler,...

Practical, real-world sales advice you can apply immediately to improve your numbers In Coffee's For Closers: The Best Real Life Sales Book You'll Ever Read, veteran sales leader and coach Tony Morris delivers a can't-miss, hands-on guide to becoming the...

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical...

Guide your sales force to its fullest potential With a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success. Although selling products or services is a...

The New Conceptual Selling has turned conventional sales thinking on its head by offering powerful, practical lessons that break down the boundaries of traditional product pitch selling. Based on the world-renowned Miller Heiman sales training programme,...

Start with What Works helps you to create new growth opportunities using the resources you already have at hand. It sounds obvious but frequently, managers discount the value of their familiar resources, and instead, they look outside for something new...

The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new...

The Winning Bid is an easy-to-read practical guide which will teach the reader how to think like a professional bid manager. It gives essential advice on, amongst other things: PQQs and bid readiness, GIVE analysis, competitor analysis, grantwriting and...

What makes a great salesperson? What beliefs, attitudes, and behaviors are linked to being a top performer? What impact do culture, industry, and sales context have? And does a formal sales methodology or process make a difference? This book is for any...

An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the...

Make selling a social affair! The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer's journey. Social selling is an effective way to engage with your customer,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780553276992Author Og MandinoFormat PaperbackPage Count 144Imprint Bantam Books IncPublisher Random House USA IncWeight(grams) 79gDimensions(mm) 173mm *...

WINNER: 2024 Axiom Business Book Awards - Bronze Medal in Business Reference WINNER: 2023 Goody Business Book Awards - Business - Travel & Hospitality Deepen your understanding of how to adapt to international travellers' different needs and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780399562990Author Dan RoamFormat HardbackPage Count 192Imprint Penguin Putnam IncPublisher Penguin Putnam Inc

Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest and also in the Marketing - Branding category of the Goody Business Book Awards 2023 Brand Fusion: Purpose-driven brand strategy...

'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the...

The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book"'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy'Martin's best book to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9789389701012Author James Webb YoungFormat PaperbackPage Count 28Imprint Lector HousePublisher Lector HouseWeight(grams) 59gDimensions(mm) 234mm * 156mm * 2mm

A practical guide for successfully navigating the single greatest growth and profit improvement opportunity for B2B enterprises: price increases The payoff for implementing price increases without losing customers is massive! Effective price increase...

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural...

The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and...

How does Google support organizations in their transformation to digital marketing? How does the International Food Waste Coalition influence more sustainable behaviour? How did a producer of Thai herbal toothpaste amend their marketing mix to...

Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers. Many B2B companies make...

Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums' missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197151Author Keith SchreiterFormat PaperbackPage Count 110Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Learn powerful closing and sales negotiation tactics that unlock yes and seal the deal. Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been...

Getting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders. Harvard Business Review research shows that pricing has almost 4 times as much influence...

A collection of personal success maxims and selling tactics, learned over thirty years of Harvey Mackay's own hugely successful business career. Packed with marketing and motivational nuggets that you can put into practice today, and some of the most...