General

If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781870471572Author Patrick ForsythFormat PaperbackPage Count 128Imprint Management PocketbooksPublisher Management Pocketbooks

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781478797746Author Richard V BattleFormat PaperbackPage Count 222Imprint Outskirts PressPublisher Outskirts PressWeight(grams) 140g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780956911001Author Elton BoocockFormat PaperbackPage Count 186Imprint Urban Media DirectPublisher Urban Media Direct

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780850131963Author William BethelFormat PaperbackPage Count 176Imprint Dartnell Corporation,U.S.Publisher Dartnell Corporation,U.S.Weight(grams) 139g

A self-help guide to the everyday business of selling yourself, your ideas, your decisions, in all kinds of different situations.Book InformationISBN 9780749308407Author James BorgFormat PaperbackPage Count 192Imprint MandarinPublisher...

The practical guide that gives you the skills to succeed at selling DK's Essential Managers series contains the know-how you need to be a more effective manager and hone your management style. Find out how to improve your sales skills through marketing,...

How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant...

Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a worn-out pair of sneakers and a dream: to make it big in the city that never sleeps. Despite having no experience in real estate and no contacts, Fredrik...

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Even though organisations have become increasingly marketing-focussed in their approach - and it is clear that marketing is more than just the 'marketing department' - marketing is one of the most misunderstood areas of business. Philip Kotler, an...

Essentials of Marketing, sixth edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date...

Master the essentials to sales and learn how to build true wealth along the way.Sales Mastery Essentials Made Simple delivers a step-by-step process is for mastering the art of selling and becoming a top-performing sales professional in a way that is...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781606499801Author Drew StevensFormat PaperbackPage Count 170Imprint Business Expert PressPublisher Business Expert PressWeight(grams) 254g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781425783204Author Bob ClementsFormat PaperbackPage Count 160Imprint XlibrisPublisher XlibrisWeight(grams) 245g

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Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781944878054Author John HoskinsFormat PaperbackPage Count 90Imprint First Advantage, LLCPublisher First Advantage, LLCWeight(grams) 132gDimensions(mm) 229mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781465310484Author Regina ChuaFormat HardbackPage Count 102Imprint Xlibris CorporationPublisher Xlibris CorporationWeight(grams) 308g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781453569634Author C G SchottFormat HardbackPage Count 74Imprint Xlibris CorporationPublisher Xlibris CorporationWeight(grams) 268g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692662687Author Elinor StutzFormat PaperbackPage Count 266Imprint Smooth SalePublisher Smooth SaleWeight(grams) 268g

"In most businesses, 80% of the revenue comes from 20% of the customers. Management of these key accounts demands discipline, direction, and purpose. Account managers and salespeople must be able to identify and capture key opportunities and use a...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781951030766Author Ryan JamesFormat PaperbackPage Count 158Imprint SD Publishing LLCPublisher SD Publishing LLCWeight(grams) 127g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781927676356Author Sidney S PrasadFormat PaperbackPage Count 116Imprint Sidney S. PrasadPublisher Sidney S. PrasadWeight(grams) 122gDimensions(mm) 203mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781425748661Author Joseph LivesayFormat PaperbackPage Count 128Imprint XlibrisPublisher XlibrisWeight(grams) 200g

Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or truly persuasive. Understanding how to use data to build and tell stories is...

This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is...

Understand how to reach and engage with the modern-day consumer using this bestseller. Social Selling outlines how to implement a social selling strategy and develop new relationships through social networks. Social Selling is a practical, step-by-step...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781600374210Author Winton ChurchillFormat PaperbackImprint Morgan James PublishingPublisher Morgan James PublishingWeight(grams) 245g

More than any other contemporary collection, this startling work demands a visceral reaction to the agony and horror of the war in Iraq and war in general. The immediacy of Thou Shalt Not Kill Unless Otherwise Instructed calls to mind Wilfred Owen's...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781940128153Author Jeanne E DegenFormat PaperbackImprint Jeanne DegenPublisher Jeanne DegenWeight(grams) 127g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781876624101Author Julian MartinFormat PaperbackPage Count 228Imprint Media 21 Pty LtdPublisher Media 21 Pty Ltd

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Each paper reviews a stream of research in...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9789352065196Author Sajan PatelFormat PaperbackPage Count 250Imprint Notion PressPublisher Notion PressWeight(grams) 467g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781941870549Author Craig LowderFormat PaperbackPage Count 138Imprint Indie Books InternationalPublisher Indie Books InternationalWeight(grams) 181g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781935689201Author Kirsten McCay-SmithFormat PaperbackImprint 50 Interviews Inc.Publisher 50 Interviews Inc.Weight(grams) 128g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781439215098Author Robert S Dawson CiteFormat PaperbackPage Count 160Imprint Booksurge PublishingPublisher Booksurge PublishingWeight(grams) 222g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798985275001Author John GraffFormat PaperbackPage Count 204Imprint Ellimat BooksPublisher Ellimat BooksWeight(grams) 204g

Behavioral pricing research is viewed as central to academic marketing research as well as strategic pricing. The objective of this book is to introduce new research directions in Behavioral Pricing. The book reviews and introduce snew directions for...

In this book you'll discover how to effectively: prepare to present to an audience with relevance and knowledge; structure your presentation to gain maximum engagement and buy-in; create Content that will captivate, build credibility and establish trust;...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781734638363Author Dynast AmirFormat PaperbackPage Count 66Imprint NoirismePublisher NoirismeWeight(grams) 136g