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Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780593715741Author Sam TaggartFormat HardbackPage Count 304Imprint PortfolioPublisher Penguin Putnam Inc

This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales...

The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and...

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products...

The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book"'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy'Martin's best book to...

The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be successful...

Guide your sales force to its fullest potential With a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success. Although selling products or services is a...

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It...

Celebrity Service: discover an inspiring way to serve like never before. Your customers will love you. Your competition will not. Inside this book you will find the answers to set you, your team and your business apart in your industry. From the cabin...

An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the...

Humans are intriguing. We aren't the calm and rational people we imagine ourselves to be. Instead, we live our lives "heart-first" and make decisions based on super-fast instinctive mental shortcuts and heuristics. Behavioural economics is the study...

"...fascinating. Like Malcolm Gladwell on speed." -THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". -Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will...

A collection of personal success maxims and selling tactics, learned over thirty years of Harvey Mackay's own hugely successful business career. Packed with marketing and motivational nuggets that you can put into practice today, and some of the most...

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels.The biggest problem that most entrepreneurs have...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781101981054Author Grant CardoneFormat HardbackPage Count 240Imprint E P Dutton & Co IncPublisher Penguin Putnam Inc

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical...

The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy.Let's face it-the business world today is nothing like it was ten years ago. Marketing budgets are tighter,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781332658Author Nick JervisFormat PaperbackPage Count 254Imprint Rethink PressPublisher Rethink PressWeight(grams) 346gDimensions(mm) 216mm * 140mm * 14mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780615477091Author Robert RiefstahlFormat PaperbackPage Count 344Imprint Demonstrating to Win!Publisher Demonstrating to Win!Weight(grams)...

Learn from one of the bestselling books on sales ever published, which has cemented itself as the must-read for any sales or marketing professional, written by leaders at Miller Heiman - the global lead in sales and development. Strategic Selling...

'With The Sell, Fredrik Eklund has created the modern day How to Win Friends and Influence People. If you're looking for how to achieve success in the 21st century, the answer is in your hands' Tom Doctoroff, CEO, J. Walter Thompson, and author of...

This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today's fast-changing hypercompetitive markets. The eighth edition of...

Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and...

Understand the core concepts of marketing explained in a real-life context 'This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.' Dr...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197083Author Tom Big Al SchreiterFormat PaperbackPage Count 108Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes-authors, entrepreneurs, musicians, filmmakers, fine artists-how a classic work is made and marketed. Classic. Evergreen. Cult. Backlist. We can all identify...

Whether you're standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544527604Author Mary SheehanFormat PaperbackPage Count 188Imprint Houndstooth PressPublisher Houndstooth PressWeight(grams) 209gDimensions(mm) 203mm *...

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. ...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9782806269348Author 50minutes ComFormat PaperbackPage Count 24Imprint 50minutes.comPublisher 50minutes.comWeight(grams) 32gDimensions(mm) 203mm * 127mm * 1mm

Getting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders. Harvard Business Review research shows that pricing has almost 4 times as much influence...

Learn powerful closing and sales negotiation tactics that unlock yes and seal the deal. Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been...

Since the release of Doug Stephens' first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of...

Full of entertaining stories and real-life illustrations, this classic book will give you the strategies you need to become proficient in the art of effective persuasion, including how to project warmth and integrity, increase productivity, overcome...

The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power-more information, more at stake, and more control over the sales process-than any time in history. Technology is bringing disruptive change at...

"The sales book of the decade" -Selling Power magazineValue Capture Selling is the first book to directly address one of the most destructive shortcomings in sales organizations today. Author JC Larreche's approach is so innovative that Selling Power...

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the...

This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making. It stands apart due to its strong...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781646634446Author Juana-Catalina RodriguezFormat HardbackPage Count 230Imprint Juana-Catalina RodriguezPublisher Juana-Catalina RodriguezWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781592800681Author LeRoy GrossFormat PaperbackPage Count 308Imprint Marketplace Books, Inc.Publisher Marketplace Books, Inc.Weight(grams) 454gDimensions(mm)...