General

Boost profits and growth by reducing "friction" in every customer interactionAmazon, Netflix, Google, and Uber all have one thing in common: They have built empires on making every interaction effortless for customers. In today's high-speed,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692955000Author Aline BenderFormat PaperbackPage Count 242Imprint Aline BenderPublisher Aline BenderWeight(grams) 268gDimensions(mm) 203mm * 127mm * 14mm

Praise for Exceptional Selling "Thull's leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and...

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781954759701Author Casey StantonFormat PaperbackPage Count 162Imprint Cranberry PressPublisher Cranberry Press

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781739295004Author Bryn ThompsonFormat PaperbackPage Count 352Imprint New World SellingPublisher New World SellingDimensions(mm) 140mm * 216mm * 44mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781739295004Author Bryn ThompsonFormat PaperbackPage Count 352Imprint New World SellingPublisher New World Selling

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366429Author Keith SchreiterFormat PaperbackPage Count 118Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Sell and Market Like a Pro!In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how--even if you've never sold a product in your life--you can become a top performer in your organization. Filled with easy-to-use...

The home goods market in the United States is the largest market in the world. So why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the...

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781937985882Author Samantha StoneFormat PaperbackPage Count 244Imprint Marketing Advisory Network, LLCPublisher Marketing Advisory Network, LLCWeight(grams)...

`If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you' - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the...

An imaginative approach to teaching sales techniques follows Max, the inventor of the wheel, on an illuminating journey to market and sell his new invention. Reprint. 40,000 first printing.Book InformationISBN 9780684856018Author Jeff CoxFormat...

The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since...

Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive...

IN MARKETING What is the main difference between ""pathetic"" and ""profitable?"" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781912807123Author Helen HardingFormat PaperbackPage Count 224Imprint Aeon BooksPublisher Aeon Books

Unlock the power of a simple phone call to boost your sales with guidance from a world-renowned expert In Pick Up The Phone and Sell: How Proactive Calls To Customers and Prospects Can Double Your Sales, sales expert, consultant, and Wall Street Journal...

Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience. Cloud technology has been...

Land the deals you want and develop your instincts with million-dollar negotiation techniques After selling over $3 Billion in real estate, including the most expensive one-bedroom house in history, Josh Altman, co-star of the hit show Million-Dollar...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780316449571Author Ryan SerhantFormat HardbackPage Count 240Imprint Hachette BooksPublisher Hachette BooksWeight(grams) 408gDimensions(mm) 231mm * 157mm *...

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are...

Employee engagement is undeniably a crucial focus point for organisations in the twenty-first century, with motivation comprising the often missing, but vital, component of the developmental mix. Mapping Motivation for Engagement advocates a new paradigm...

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how...

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780646819938Author Mark McInnesFormat PaperbackPage Count 188Imprint Redmark ConsultingPublisher Redmark ConsultingWeight(grams) 259g

Master the process of effectively marketing alternative investments-a critical but overlooked aspect of ensuring fund successInvestment funds with great performance and potential often fail for one simple reason-the enormous challenge for investor...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780989646178Author Fabian GeyrhalterFormat PaperbackPage Count 202Imprint BrandtroPublisher BrandtroWeight(grams) 195g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780473175047Author Sean D'SouzaFormat PaperbackPage Count 180Imprint PsychotacticsPublisher PsychotacticsWeight(grams) 240gDimensions(mm) 210mm * 148mm *...

*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as anthropology, cultural studies, marketing, political...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781907722660Author Leigh AshtonFormat PaperbackPage Count 176Imprint Ecademy PressPublisher Panoma PressWeight(grams) 245g

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of...

A new member of the renowned PH OD Series! The latest addition to the author's well-loved set of process consultation books, this new volume builds on the content of the two that precede it while expanding to explore the critical area of the helping...

A complete course in do-it-yourself digital marketing in 14 bite-sized lessons The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781942589044Author Pat PetriniFormat PaperbackPage Count 226Imprint Hal Elrod International, Inc.Publisher Hal Elrod International, Inc.Weight(grams)...

TIMELESS WISDOM from the ORIGINAL PHILOSOPHER of PERSONAL SUCCESS "No matter who you are or what you do, you are a salesperson. Every time you speak to someone, share an opinion or explain an idea, you are selling your most powerful asset . . . you! In...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781338018Author Matt SykesFormat PaperbackPage Count 168Imprint Rethink PressPublisher Rethink PressWeight(grams) 184gDimensions(mm) 216mm * 140mm * 11mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591847915Author Jill KonrathFormat PaperbackPage Count 272Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 240gDimensions(mm) 215mm * 147mm *...

In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their...