Public Relations

This comprehensive work presents a thorough exploration of celebrity 'bromances,' interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity.The authors examine...

This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy.The author applies...

This volume is unique in its offering of a narrative overview of public relations history.Each chapter contains discussion questions and notes that students and other readers may use for retention and further research., making it suitable as a...

Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in the face of a crisis. Whether due to an external incident...

Features first-person accounts with public relations leaders on the challenges they’ve faced in their roles and the ways they addressed those challenges.A focus on a diversity of voices and ethical values gives readers useful context from which to...

An ecofeminist criticism of neoliberalism, this book uses economic growth, CSR and the press coverage of environmental affairs as a case study. The author argues that CSR is part of a wheel of neoliberalism that continually perpetuates inequality and the...

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and...

The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR...

This book on business management combines theoretical knowledge with practical examples Agility and internal communication are two important competencies for modern business management. They should already be taught during studies so that upcoming...

This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original...

This book details how the processes of communication are affected by the presence of a pandemic and establishes a research agenda of those effects across the broad field of communication studies. Through contributions from experts in communication...

This book focuses on the relationship between leadership and diversity, inclusion, and equity within the U.S. public relations industry. Drawing extensively on literature from three different areas - public relations, diversity and inclusion/equity in U...

The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious,...

This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic...

This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic...

This volume builds on Roger Darnell's The Communications Consultant's Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global...

This volume builds on Roger Darnell's The Communications Consultant's Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global...

This is a study of the Royal Bank of Canada's Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John...

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This...

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of...

This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. Intelligent user...

This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Traversing and distilling both industry and...

This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform and measure it. Internal communication is the management of communication between an...

This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing,...

Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process-an integration of marketing communication, public relations, and advertising-can be applied to sports communication for individual athletes, teams, and...

From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women's Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian/White male-gendered...

This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It's widely agreed that effective and timely communication and leadership are crucial to the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780486836584Author Edward BernaysFormat PaperbackPage Count 208Imprint Dover Publications Inc.Publisher Dover Publications Inc.Weight(grams)...

The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies.Book InformationISBN 9781138984264Author James E. GrunigFormat PaperbackPage Count...

It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive-and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781642252309Author Heather RipleyFormat PaperbackPage Count 166Imprint Advantage Media GroupPublisher Advantage Media GroupWeight(grams) 152g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781400245925Author Robert DilenschneiderFormat PaperbackPage Count 256Imprint AmacomPublisher HarperCollins Focus

The articles in this special issue address some of the key issues facing research and practice of public relations today. These studies acknowledge the traditional, mainstream public relations research arguments for excellence in public relations...

n.aBook InformationISBN 9780367687731Author Anastasios TheofilouFormat PaperbackPage Count 120Imprint RoutledgePublisher Taylor & Francis Ltd

Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in the face of a crisis. Whether due to an external incident...

Gives readers a better understanding of the unique operational context of a pandemic and its effects on various forms of communication.Provides a research agenda for the study of communication within a pandemic.Book InformationISBN 9781032075433Author...

This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order...

Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations.The term "Public...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781743314036Author Mark SheehanFormat PaperbackPage Count 440Imprint Allen & UnwinPublisher Taylor & FrancisWeight(grams) 810g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781523001842Author T.J. WinickFormat PaperbackPage Count 240Imprint Berrett-Koehler PublishersPublisher Berrett-Koehler Publishers