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Marketing Theory: The Nature and Scope of Marketing by Shelby D Hunt 9781636512730
RRP: $130.65Booksplease Price: $115.50Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636512730Author Shelby D HuntFormat PaperbackPage Count 256Imprint Vibrant PublishersPublisher Vibrant PublishersWeight(grams) 345g -
Marketing Activities- A Critical Analysis from an Ethical Point of View by Julia Naskrent 9783836406277
RRP: $79.31Booksplease Price: $70.41Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783836406277Author Julia NaskrentFormat PaperbackPage Count 116Imprint VDM Verlag Dr. Mueller E.K.Publisher VDM Verlag Dr. Mueller E.K.Weight(grams) 195g -
Neuro-Advertising: Brain-friendly advertising for more success in your market by Elke Schwarz 9783658386351
Booksplease Price: $108.58Find out how to increase your marketing success with this book on neuro-advertising. Marketing is one of the most important departments in a company. It is responsible for attracting new customers and retaining existing customers. Unfortunately, in many... -
Marketing Research: Applications by V Kumar 9781636513140
RRP: $159.90Booksplease Price: $140.48Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513140Author V KumarFormat HardbackPage Count 292Imprint Vibrant PublishersPublisher Vibrant PublishersWeight(grams) 558g -
Creating Public Trust: An Organisational Perspective by Barbara Kozuch 9783631628072
RRP: $108.32Booksplease Price: $96.45The aim of this book is to outline an organisational perspective in exploring public trust. A public management model, adopted for ongoing considerations, covers both changes in public organisations themselves, namely in their internal environment, as... -
Consumer Behavior: Empirical Research by Jagdish Sheth 9781636512587
RRP: $159.90Booksplease Price: $140.48Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636512587Author Jagdish ShethFormat HardbackPage Count 254Imprint Vibrant PublishersPublisher Vibrant PublishersWeight(grams) 508g -
The 2022 Nimdzi 100 by Nimdzi Insights 9781736944615
Booksplease Price: $20.32Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781736944615Author Nimdzi InsightsFormat PaperbackPage Count 78Imprint Multilingual MediaPublisher Multilingual MediaWeight(grams) 209g -
Backbone: Surviving the Road Less Quantified - Toward a Deeper Understanding of Qualitative Research by David M Schneer 9798991213509
RRP: $40.05Booksplease Price: $37.17Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798991213509Author David M SchneerFormat PaperbackPage Count 194Imprint Quadrivium LibriPublisher Quadrivium LibriWeight(grams) 345g -
Service Marketing by Christian Grönroos 9781636513812
RRP: $130.65Booksplease Price: $115.50Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513812Author Christian GrönroosFormat PaperbackPage Count 244Imprint Vibrant PublishersPublisher Vibrant PublishersWeight(grams) 331g -
Research into Acacia nilotica's Allelopathic Possibility by Elio E 9782916259956
RRP: $50.68Booksplease Price: $39.04Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9782916259956Author Elio EFormat PaperbackPage Count 160Imprint Elio Endless PublishersPublisher Elio Endless PublishersWeight(grams) 245g -
Mastering Digital Marketing for Starters: The Best Methods, Tricks and Steps for Successful Digital Marketing by Alvin Aw 9781543752076
Booksplease Price: $27.67Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781543752076Author Alvin AwFormat PaperbackPage Count 262Imprint Partridge Publishing SingaporePublisher Partridge Publishing SingaporeWeight(grams) 336g -
Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights by Krzysztof Kubacki 9789811018275
Booksplease Price: $217.50This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys... -
Marketing Management by Gerald Zaltman 9781636513645
RRP: $130.65Booksplease Price: $115.50Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513645Author Gerald ZaltmanFormat PaperbackPage Count 298Imprint Vibrant PublishersPublisher Vibrant PublishersWeight(grams) 399g -
Mastering Digital Marketing for Starters: The Best Methods, Tricks and Steps for Successful Digital Marketing by Alvin Aw 9781543752090
Booksplease Price: $54.11Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781543752090Author Alvin AwFormat HardbackPage Count 262Imprint Partridge Publishing SingaporePublisher Partridge Publishing SingaporeWeight(grams) 481g -
Learning Technology Influences Marketing Change by John Lok 9798889594963
Booksplease Price: $31.45Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798889594963Author John LokFormat PaperbackPage Count 342Imprint Notion Press, Inc.Publisher Notion Press, Inc.Weight(grams) 435g -
Business Relationship Management and Marketing: Mastering Business Markets by Michael Kleinaltenkamp 9783662438558
Booksplease Price: $90.13Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in... -
SM's Ultimate Book Marketing Guide by Kevin White 9781958304518
RRP: $37.75Booksplease Price: $27.40Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781958304518Author Kevin WhiteFormat PaperbackPage Count 122Imprint Spirit Media IncPublisher Spirit Media IncWeight(grams) 299g -
Marketing Development Cases: Research by John Lok 9798885917209
Booksplease Price: $24.02Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798885917209Author John LokFormat PaperbackPage Count 116Imprint Notion Press Media Pvt LtdPublisher Notion Press Media Pvt LtdWeight(grams) 222g -
Mastering Search Engine Marketing: A Comprehensive Guide for Everyone by Harold Carl 9798868993220
RRP: $38.98Booksplease Price: $36.25Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798868993220Author Harold CarlFormat PaperbackPage Count 156Imprint SelfPublisher SelfWeight(grams) 218g -
Technology And Economic Methods by John Lok 9798887727004
Booksplease Price: $18.43Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798887727004Author John LokFormat PaperbackPage Count 70Imprint Notion Press, Inc.Publisher Notion Press, Inc.Weight(grams) 104g -
Survivable Restructuring of Vegetable Distribution and Wholesale Markets in Western China by Liming Zhao 9783662472521
Booksplease Price: $89.54The subject of this book is to reveal the formation process of circulation structure centering on vegetable wholesale market in western cities of China. The data are mainly from the interview and survey on farmers, vegetable wholesalers and retailers and... -
Marketing Management Essentials You Always Wanted To Know (Second Edition) by Callie Daum 9781949395730
RRP: $105.28Booksplease Price: $96.93Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781949395730Author Callie DaumFormat HardbackPage Count 162Imprint Vibrant PublishersPublisher Vibrant PublishersWeight(grams) 336g -
Ethics and Neuromarketing: Implications for Market Research and Business Practice by Andrew R. Thomas 9783319833293
Booksplease Price: $197.73This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners,... -
Driving Innovation in Service Organisations: A Study in the German Airport Industry by Jessica Scheler 9783834934062
Booksplease Price: $89.54With an ever increasing globalization of the economy, rapid technological progress, and intensifying competition, service firms such as airports constantly have to fuel the engine of renewal to keep on prospering. Nevertheless, research is still left... -
Consumer Behavior: Understanding Consumers– Designing Marketing Activities by Stefan Hoffmann 9783658394752
RRP: $146.23Booksplease Price: $137.12Detailed textbook with a focus on consumer behavior research This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of... -
Segmentation in Social Marketing: Process, Methods and Application by Timo Dietrich 9789811018336
RRP: $233.98Booksplease Price: $216.92This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies... -
Shadow Economy in Poland: Recent Evidence Based on Survey Data by Dagmara Nikulin 9783030705237
Booksplease Price: $89.54The book provides an estimate of the size of the shadow economy in Poland. Using analogous data, it traces core determinants of the existence of the shadow economy in Poland. It compares results with neighbouring countries, and if possible, the remaining... -
The Consumer Insights Revolution: Transforming market research for competitive advantage by Steve Phillips 9781781338971
RRP: $46.78Booksplease Price: $42.86Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781338971Author Steve PhillipsFormat HardbackPage Count 208Imprint Rethink PressPublisher Rethink Press -
Marketing Research: Applications by V Kumar 9781636513133
RRP: $130.65Booksplease Price: $115.50Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513133Author V KumarFormat PaperbackPage Count 292Imprint Vibrant PublishersPublisher Vibrant PublishersWeight(grams) 395g -
Planned Social Change and the Diffusion of Innovation by Gerald Zaltman 9781636513584
RRP: $130.65Booksplease Price: $116.08Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513584Author Gerald ZaltmanFormat PaperbackPage Count 520Imprint Vibrant PublishersPublisher Vibrant PublishersWeight(grams) 689g -
Customer Analysis & Insight: An Introductory Guide To Understanding Your Audience by Anpar Insights 9798223602569
RRP: $19.48Booksplease Price: $16.85Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798223602569Author Anpar InsightsFormat PaperbackPage Count 66Imprint Anpar InsightsPublisher Anpar InsightsWeight(grams) 73g -
Marketing Theory by Gerald Zaltman 9781636513669
RRP: $130.65Booksplease Price: $115.50Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513669Author Gerald ZaltmanFormat PaperbackPage Count 298Imprint Vibrant PublishersPublisher Vibrant PublishersWeight(grams) 399g -
Voice Of The Customer: An Essential Guide To Understanding Customer Feedback by Anpar Insights 9798223809975
RRP: $19.48Booksplease Price: $16.93Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798223809975Author Anpar InsightsFormat PaperbackPage Count 64Imprint Anpar InsightsPublisher Anpar InsightsWeight(grams) 86g -
Marketing Theory by Gerald Zaltman 9781636513676
RRP: $159.90Booksplease Price: $141.06Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513676Author Gerald ZaltmanFormat HardbackPage Count 458Imprint Vibrant PublishersPublisher Vibrant PublishersWeight(grams) 776g -
Robots Bring What Advantages To by John Lok 9789357902786
Booksplease Price: $133.93Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9789357902786Author John LokFormat PaperbackPage Count 288Imprint WritatPublisher WritatWeight(grams) 617g -
SEO Mastery: Learn Advanced Search Engine Optimization Marketing Secrets, For Optimal Growth! Best Beginners Guide About SEO For Keeping your Business Ahead in The Modern Age! by Graham Fisher 9781989629123
Booksplease Price: $27.73Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781989629123Author Graham FisherFormat PaperbackPage Count 114Imprint AC PublishingPublisher AC PublishingWeight(grams) 132g -
Do Your Own Online Surveys: DIY and Self Serve Market Research by Neil Cary 9781908293305
Booksplease Price: $26.75Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781908293305Author Neil CaryFormat PaperbackPage Count 284Imprint CGW PublishingPublisher CGW Publishing -
Building Your Personal Brand in the Age of SocialMedia by George Stallion 9781956223040
Booksplease Price: $16.58Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781956223040Author George StallionFormat PaperbackPage Count 98Imprint Atom Services LLCPublisher Atom Services LLCWeight(grams) 141g -
Open Evaluation: Integrating Users into the Selection of New Product Ideas by Jorg Haller 9783834944863
Booksplease Price: $89.54Selecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation challenge. Initiatives such as innovation contests, in... -
Stock Market Investing for Beginners: Your Guide to Long-Term Financial Freedom Through Trading by Gary Jenks 9789657019467
Booksplease Price: $25.14Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9789657019467Author Gary JenksFormat PaperbackPage Count 92Imprint Heirs Publishing CompanyPublisher Heirs Publishing CompanyWeight(grams) 136g