Research

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior. An essential tool for...

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can. It's no surprise, then, that games and gamification are...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781735114804Author Stormie AndrewsFormat HardbackPage Count 182Imprint Yokel Local PublicationsPublisher Yokel Local PublicationsWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780060745868Author Joseph HeathFormat PaperbackPage Count 368Imprint HarperCollins PublishersPublisher HarperCollins Publishers Inc

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781786273857Author Martin RaymondFormat PaperbackPage Count 240Imprint Laurence King PublishingPublisher Laurence King PublishingWeight(grams)...

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference...

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780385523899Author Martin LindstromFormat PaperbackPage Count 272Imprint Bantam Doubleday DellPublisher Bantam Doubleday Dell Publishing Group...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780906378083Author Duncan S ChappleFormat PaperbackPage Count 152Imprint FolrosePublisher FolroseWeight(grams) 244g

The Handbook of Qualitative Research Methods in Marketing< >research paradigms such as grounded theory and semiotics research contexts such as advertising and brandsdata collection methods such as projectives and netnographydata analysis methods such as...

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting...

This exciting new textbook offers an accessible, business-focused overview of the key theoretical concepts underpinning modern data analytics. It provides engaging and practical advice on using the key software tools, including SAS Visual Analytics, R...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591135197Author Jim NovoFormat PaperbackPage Count 356Imprint Booklocker Inc.,USPublisher Booklocker Inc.,USWeight(grams) 453gDimensions(mm) 140mm *...

How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. This book provides an account of the marketing power of emotion, complete with references...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781735114811Author Stormie AndrewsFormat PaperbackPage Count 182Imprint Yokel Local PublicationsPublisher Yokel Local PublicationsWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632651921Author Martin SchwirnFormat HardbackPage Count 224Imprint New Page Books,USPublisher Red Wheel/WeiserWeight(grams) 1g

This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how...

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can...

Does your competitor always get the sale, even though your products and service are just as good, if not better? Why are some companies' once-trusted brands now deemed worthless? Do you have to continually sell to your existing customers as though they...

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data...

In a world of limitless media noise, how can businesses break through to customers? Context.We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781946694027Author Roger BryanFormat PaperbackPage Count 176Imprint Ainsley & AllenPublisher Ainsley & AllenWeight(grams) 209gDimensions(mm) 216mm * 140mm *...

Once a product is in market, new adventures with fresh opportunities and challenges start. Product Management: Managing Existing Products is designed to equip you with the tools and insights you need to understand your current context and make decisions...

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR: SCIENCE AND PRACTICE, 1e, International Edition,...

The same critical information top business schools teach Based on Professor Stralser's popular seminar series, MBA in a Day? is specifically designed for the busy professional (physician, attorney, architect, nonprofit executive, etc.) or...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781616588472Author Dan AllisonFormat HardbackPage Count 182Imprint Proforma Identity Marketing GroupPublisher Proforma Identity Marketing GroupWeight(grams)...

Strategy, an ancient pursuit, has evolved through the centuries and in today's business environment applies to all organizations, across all sectors and geographies. The Strategist's Handbook is a collection of the best materials, insights, tools,...

Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical,...

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of...

The Overworked Consumer examines how the growing use of self-service technology in the U.S. economy has contributed to Americans' feelings of busyness and overwork by asking them to perform a variety of tasks in work-like settings for free. Focusing on...

The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780982881965Author Lee W FrederiksenFormat PaperbackPage Count 172Imprint HingePublisher HingeWeight(grams) 236gDimensions(mm) 229mm * 152mm * 11mm

The Marketing Science Institute (MSI) has a 38-year history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on "developing a market orientation," heretofore only available as a series of...

The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation support. Fourteen methods chapters present an overview of specific marketing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780375701207Author Ellen PhillipsFormat PaperbackPage Count 352Imprint Vintage BooksPublisher Random House USA IncWeight(grams) 295gDimensions(mm) 203mm *...

Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience...

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781565542563Author Gene Del VecchioFormat HardbackPage Count 256Imprint Pelican Publishing CoPublisher Pelican Publishing CoWeight(grams) 470g

Retail Futures presents a comprehensive collection of new theory, original empirical evidence, and applied case studies synthesizing the emerging contributions in innovation and technology management for the retailing sector. Eleonora Pantano presents...

This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size...