Research

Data, technology and insights have forever changed the way PR objectives are set and evaluated, and how messages and campaigns are developed. PR professionals risk losing organizational investment by not taking advantage of these additional assets...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781932159004Author George Palmatier & Colleen CrumFormat HardbackPage Count 288Imprint J Ross PublishingPublisher J Ross Publishing

Apologies but we at Booksplease don't have a full description for this book.AwardsWinner of Independent Publisher Book Awards (Business Breakthrough) 2001.Book InformationISBN 9780786887170Author Seth GodinFormat PaperbackPage Count 234Imprint...

The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Linked to the professional body MRS (the Market Research...

Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized...

Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781400235827Author Nicholas WebbFormat PaperbackPage Count 256Imprint AmacomPublisher HarperCollins FocusWeight(grams) 249gDimensions(mm) 213mm * 138mm *...

When this classic work was first published in 1976, its central tenet--more is not necessarily better--placed it in direct conflict with mainstream thought in economics. Within a few years, however, this apparently paradoxical claim was gaining wide...

How Your Business Can Use the Science That Helped Win the White House The average conversion rate-the rate at which visitors convert into customers-across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781619616851Author Tom BreezeFormat PaperbackPage Count 150Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 200gDimensions(mm) 216mm...

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and...

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591840701Author Michael J. SilversteinFormat PaperbackPage Count 320Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 305g

How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781439172018Author Martin LindstromFormat PaperbackPage Count 272Imprint The Free PressPublisher Simon & Schuster

Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitative methods, this...

One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is...

Clean Language Interviewing is a landmark publication that defines the field for this important practice; it is essential reading for all researchers who seek to obtain data that are faithful to the experience of the interviewee. Clean language...

This book reports what progress is being and should be made in marketing science by social complexity science through such means as agent-based modeling and complex networks, which is seldom addressed by books reviewing the state of the art of marketing...

Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the...

If you run a small business, you probably wish you had access to the sophisticated market research techniques that big businesses have at their disposal. Imagine being able to really understand your customers!Well, now you can. Katie Tucker reveals 10...

This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of mouth (WOM) - and emerging social media. Whereas WOM has...

Shows how using quantitative measurements techniques to gauge financial and non-financial company goals can help guide R&D management performance and improve company success. The text aims to enable readers to choose financial R&D projects, create a...

The success of modern sports, entertainment, political, and other cultural categories is driven by organizations' ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for...

Aimed at post-introductory Marketing undergraduates and postgraduate students, Marketing Research is the first UK textbook to offer the advantages of presentation and format associated with a US textbook, yet still provide a comprehensive coverage of...

Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of...

Gamification plays a major role in individual and business decision-making in today's digital era, remarkably changing the way businesses perform basic functions. Gamification techniques can be applied to a variety of marketing activities to help...

Uncertainty has an upside. In Think by Design (TBD), you'll practice a hands-on approach to combine design thinking and experiential learning in business education. Our world's biggest challenges put pressure on everyone. These challenges require us to...

In academic institutions worldwide, the call to decolonize the syllabus, curriculum, and the entire university experience is growing louder and more urgent. Yet, the conversation must extend beyond blogs, hashtags, and social media trends. This book...

This book provides a comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios. Although it is not an...

Despite the rising popularity of visual research methods, from images and collages to videos and animations, there is an imminent need for a book that can be a point of reference for learning about visual methods in the field of marketing and consumer...

This volume presents selected papers from the 7th Annual Consumer Culture Theory Conference held at Oxford University in August, 2012. The 18 papers in the volume together capture the latest research within this qualitative paradigm of consumer studies...

Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management is foundational to both brand differentiation and to outcomes like brand identification and brand attachment. Yet,...

Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is...

What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780986467295Author Ning ZhangFormat PaperbackPage Count 226Imprint Cloud New Zealand LimitedPublisher Cloud New Zealand LimitedWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780986467271Author Tiger FuFormat PaperbackPage Count 162Imprint Cloud New Zealand LimitedPublisher Cloud New Zealand LimitedWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780986467264Author Sen ZhangFormat PaperbackPage Count 252Imprint Cloud New Zealand LimitedPublisher Cloud New Zealand LimitedWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780986467257Author Ning ZhangFormat PaperbackPage Count 176Imprint Cloud New Zealand LimitedPublisher Cloud New Zealand LimitedWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780986467240Author Ning ZhangFormat PaperbackPage Count 146Imprint Cloud New Zealand LimitedPublisher Cloud New Zealand LimitedWeight(grams)...