Research

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780684866000Author Jean KikbourneFormat PaperbackImprint Prentice Hall & IBDPublisher Prentice Hall (a Pearson Education company)Weight(grams) 476g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780060799908Author Al RiesFormat PaperbackPage Count 304Imprint HarperCollins PublishersPublisher HarperCollins Publishers IncWeight(grams) 295g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544512402Author Will LeachFormat PaperbackPage Count 260Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 331gDimensions(mm) 216mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820538Author Caroline JarrettFormat PaperbackPage Count 368Imprint Rosenfeld MediaPublisher Rosenfeld Media

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544537825Author Joe BelliottiFormat PaperbackPage Count 198Imprint Houndstooth PressPublisher Houndstooth PressWeight(grams) 259gDimensions(mm) 216mm *...

Use the Science of Behavioral Economics to Understand Why People Buy"The most important business book to come out in years." -Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today2021 International Book Awards finalist in...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781959029786Author Steve PortigalFormat PaperbackPage Count 276Imprint Rosenfeld MediaPublisher Rosenfeld Media

It's only natural to ask people what they think of your ideas. After all, you can't launch, create or do something of value if you're not interested in the opinions of your intended audience. Trouble is, the asking doesn't always help. Learning the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591845331Author Seth GodinFormat PaperbackPage Count 240Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 147gDimensions(mm) 177mm * 128mm * 11mm

'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut________________ Brands profit by telling women who they are and how to...

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell--or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms...

Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important...

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success...

Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do...

The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies...

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and...

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and...

For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain...

A fresh look into understanding your prospective customer's buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Personas enables marketers...

User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services...

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning,...

A fast and easy way to write winning white papers! Whether you re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of...

Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your...

HACK YOUR BUYER'S BRAIN: TURN CUSTOMERS INTO RAVING FANS TO TURBOCHARGE SALES AND GROWTH Hack The Buyer Brain uncovers the odd quirks of the human condition that affect how we buy, sell, and behave-laying out a simple approach to sales and marketing that...

In a quest to maintain market position and improve profits in today's fast-paced, competitive market place, organizations need to become more and more customer driven. A customer-driven organization maintains a base of loyal customers by recognizing that...

Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544526607Author Richard KingFormat PaperbackPage Count 206Imprint Product Marketing AlliancePublisher Product Marketing AllianceWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783947897001Author Markus Husemann-KopetzkyFormat PaperbackPage Count 194Imprint Pricing School PressPublisher Pricing School PressWeight(grams)...

Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance. At first treated as a mere trend or as a marketing stunt, in time luxury-art collaborations have come to be...

Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience. Cloud technology has been...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820293Author Tomer SharonFormat PaperbackPage Count 344Imprint Rosenfeld MediaPublisher Rosenfeld Media

Every marketer knows the stories of Lord Lever and Steve Jobs, has probably read Al Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. What's interesting about these 'Masters of Marketing' is that they are all men. In Katy...

Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. Companies such as Unilever and P&G have attested to the success of Lawes...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780974696010Author Debbie LevittFormat PaperbackPage Count 336Imprint Delta CX MediaPublisher Delta CX MediaWeight(grams) 585gDimensions(mm) 254mm * 178mm *...

WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will...

Offering a comprehensive overview of statistics in market research Statistics in Market Research details the various ways that statistical analyses can be applied to real-world questions that arise in the field of marketing. This overview provides those...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781578268245Author Amanda RussellFormat HardbackPage Count 400Imprint Hatherleigh Press,U.S.Publisher Hatherleigh Press,U.S.

The indisputable fact that the conventional marketing approach is no longer working. To help move us beyond the status quo, Reimagining Operational Excellence uses the new Omnihouse model, with world-class examples from Korea, India, Japan, Singapore,...

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780143117230Author Geoffrey MillerFormat PaperbackPage Count 384Imprint Penguin USAPublisher Penguin Putnam IncWeight(grams) 346gDimensions(mm) 213mm *...