Research

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780615271149Author Kathryn KorostoffFormat PaperbackPage Count 122Imprint Research RockstarPublisher Research RockstarWeight(grams) 227gDimensions(mm) 254mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780989338202Author Craig ParkFormat PaperbackImprint Aquilan PressPublisher Aquilan PressWeight(grams) 308g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780974333144Author Sheralyn PrattFormat PaperbackPage Count 182Imprint Wicked SassyPublisher Wicked SassyWeight(grams) 186gDimensions(mm) 203mm * 127mm *...

One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781648509759Author Selvan Athishtaraj VFormat PaperbackPage Count 126Imprint Notion PressPublisher Notion PressWeight(grams) 145gDimensions(mm) 203mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788759332283Author Andreas Beck HolmFormat PaperbackPage Count 272Imprint SamfundslitteraturPublisher SamfundslitteraturWeight(grams) 524g

Clemens Pirker addresses the frequent doubt among researchers on how to deal with extreme and outlying observations in data analysis. He draws on various scientific domains to explore possible handling alternatives and the relevance of the phenomenon...

After answering the question, "How and why do consumers adopt brands," author Norty Cohen takes it the next step with a new question: "How Does Your Brand Become A Sticker On A Laptop?" Using the latest research, Cohen digs deep into the psyche of brand...

In Brown/Suter/Churchill's BASIC MARKETING RESEARCH, 10th Edition, you will learn how to convert marketplace data into actionable marketing information using the two dominant approaches, behavioral data that exists and customer insights gathered for a...

"Research in Consumer Behavior" presents cutting-edge consumer research, whether empirical or conceptual, qualitative or quantitative. The majority of papers in this volume have been selected from the best papers at the 2011 Consumer Culture Theory...

This special issue of Review of Marketing Research is unique in that it contains articles by marketing legends in their own words. Presented in alphabetical order; Richard Bagozzi, Shelby Hunt, Philip Kotler, V Kumar, Naresh K. Malhotra, Kent Monroe,...

The federal government spends hundreds of billions of dollars annually to acquire goods and services from the private sector to support agency missions. Market research -- the process used to collect and analyse data about capabilities in the market that...

WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788763001007Author Flemming HansenFormat PaperbackPage Count 302Imprint Copenhagen Business School PressPublisher Copenhagen Business School...

This book introduces concepts of corporate environmental responsibility and individual environmental responsibility, identify their key indicants, and offer evidence of robust relationships between them. Using correspondence analysis, kitchen purchase...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781572411524Author Ernest DichterFormat PaperbackPage Count 214Imprint Ariadne PressPublisher Ariadne PressWeight(grams) 308g

Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing...

Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. Companies such as Unilever and P&G have attested to the success of Lawes...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788763002271Author Hong ChengFormat PaperbackPage Count 315Imprint Copenhagen Business School PressPublisher Copenhagen Business School PressWeight(grams)...

Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before...

This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of...

The authors have done an admirable job...This book is a revealing and fascinating glimpse of the technologies which may rule the financial world in the years to come. --The Financial Times, February 1997 [This] new book looks at the progress made, both...

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new...

Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter...

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today's organizations have the capacity to analyze customer data to inform and...

An essential guide for recognizing and responding to normalization of deviance to help organizations improve their process safety performance This book provides an introduction and offers approaches for finding and addressing normalization of deviation...

Chinese Consumers are Changing The World - Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st...

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that...

Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan...

A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.About the...

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This...

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand...

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This...

What algorithms are tractable depends on the speed of the processor. Given the speed of digital computers, polynomial algorithms are considered tractable. But, a human can take several seconds to make one binary comparison between two pens. Given this...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788776743772Author Peter Dahler-LarsenFormat PaperbackPage Count 121Imprint University Press of Southern DenmarkPublisher University Press of Southern...

This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python.A number of marketing research...

This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python.A number of marketing research...

This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design,...

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy...

• The premier textbook with a clear focus on digital marketing analytics • Provides comprehensive and practical, step-by-step coverage of how to measure effectiveness of digital marketing campaigns • Fully revised with additional online ancillary...