Research

Qualitative Methods for Marketplace Research is the only text of its kind on the market today. Designed especially for students and practitioners, this book provides marketers, communicators and researchers with the effective data collection and analysis...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781562503093Author Elio EFormat PaperbackPage Count 118Imprint Elio Endless PublishersPublisher Elio Endless PublishersWeight(grams) 181g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692443293Author Barb KyesFormat PaperbackPage Count 206Imprint Richter Publishing LLCPublisher Richter Publishing LLCWeight(grams) 281gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780980138290Author Ken BellerFormat PaperbackPage Count 326Imprint Lts PressPublisher Lts PressWeight(grams) 459gDimensions(mm) 234mm * 156mm * 17mm

ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692425336Author Casey CavanaghFormat PaperbackPage Count 82Imprint Richter Publishing LLCPublisher Richter Publishing LLCWeight(grams) 122g

If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office.How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents?...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780759691162Author Michael C. WalkerFormat HardbackPage Count 276Imprint AuthorHousePublisher AuthorHouseWeight(grams) 576g

The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government. It is about the use of surveys rather than how they are conducted, and provides examples of the ways in...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780812932034Author Robert McMathFormat PaperbackPage Count 256Imprint Times BooksPublisher Times BooksWeight(grams) 318gDimensions(mm) 216mm * 140mm * 13mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999289495Author Nimdzi InsightsFormat PaperbackPage Count 66Imprint Multilingual MediaPublisher Multilingual MediaWeight(grams) 236gDimensions(mm) 297mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780995527706Author Franck CochoyFormat PaperbackPage Count 252Imprint Mattering PressPublisher Mattering Press

Originally published in 1976, this classic work helped to establish the legitimacy of understanding economic behaviour in psychological terms. Its central theme was that, despite the economic abundance that Americans enjoyed in the mid-twentieth century,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780759691155Author Michael C. WalkerFormat PaperbackPage Count 276Imprint AuthorHousePublisher AuthorHouseWeight(grams) 410gDimensions(mm) 229mm * 152mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780837140230Author George Horsley SmithFormat HardbackPage Count 242Imprint Praeger Publishers IncPublisher ABC-CLIO

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780645962802Author Rusty GimaevFormat PaperbackPage Count 46Imprint Rusty GimaevPublisher Rusty GimaevWeight(grams) 95g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780615971193Author Kevin HarringtonFormat PaperbackPage Count 152Imprint Richter PublishingPublisher Richter PublishingWeight(grams) 159gDimensions(mm)...

The book is an iconoclastic overview of the art of analyzing industries and competition. The book examines the capabilities of several complex business tools such as decision analysis, accounting, and other 'MBA-science' disciplines, and translates them...

What are the trends affecting the marketing of services? How is the current tendency towards customer orientation, globalization, deregulation and technological change determining the ways in which leading service firms conduct their marketing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692098660Author Hesham AlmekkawiFormat PaperbackPage Count 156Imprint Hesham AlmekkawiPublisher Hesham AlmekkawiWeight(grams) 236gDimensions(mm) 229mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781959750321Author James AndersonFormat PaperbackPage Count 228Imprint Peak Publish LLCPublisher Peak Publish LLCWeight(grams) 340g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783986083632Author Emilie JohnsonFormat PaperbackPage Count 26Imprint Roger NakesPublisher Roger NakesWeight(grams) 50g

Will your questionnaire work as well as it needs to by today's standards? Use this new edition of the bestselling guide to make sure it does. Good data is central to information-based decision making. Increasing access to online survey software is...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781914108891Author Gary ClyneFormat HardbackPage Count 166Imprint Charlie PiperPublisher Charlie PiperWeight(grams) 290gDimensions(mm) 203mm * 127mm * 11mm

Sorry no description is available for this book at this time.

This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as...

This volume of Review of Marketing Research (RMR) focuses on Shopper Marketing and the Role of In-Store Marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several...

Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about...

Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting...

Measurement is at the core of empirical research in marketing because researchers need measures that faithfully represent the constructs in their theories. This 19th volume of Review of Marketing Research addresses important measurement issues to deepen...

This portrait of contemporary tourists proposes that these travelers create consumption audio-portraits and self-explanations (identity constructions) through their purchases and use of travel-related services. Their configurations of destinations,...

Marketing in a Digital World focuses on how the digital revolution has affected the science and practice of marketing. Consisting of nine essays authored by some of the world's leading marketing scholars, this volume of Review of Marketing Research is...

In spite of, and because of, the attention recently paid to "big data" and the huge amount quantitative data available from online and point of sale transactions, qualitative and conceptual research is in greater demand than ever. Rather than the...

Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data and a deep...

This volume presents recent consumer research across both positivist and interpretivist methods, focusing on topics with considerable current interest. These topics include organic food consumption, luxury goods consumption by Chinese consumers, country...

Three important developments underscore the internationalization of R&D since the early 1990s. First, MNCs from North America, Europe and Japan have increased their cross-border investments in R&D. Second, the roles played by the overseas R&D...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781644295328Author Rajesh SrinivasanFormat PaperbackPage Count 114Imprint Notion PressPublisher Notion PressWeight(grams) 132gDimensions(mm) 203mm * 127mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798869037985Author Book OptionFormat PaperbackPage Count 256Imprint Book OptionPublisher Book OptionWeight(grams) 254g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781947949157Author Nimish V DwivediFormat PaperbackPage Count 152Imprint Notion Press, IncPublisher Notion Press, IncWeight(grams) 172gDimensions(mm) 203mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9786069836514Author David WillsFormat PaperbackPage Count 50Imprint Zen Mastery SrlPublisher Zen Mastery SrlWeight(grams) 148g