Direct

THE SCARY TRUTH: The middle-class consumer population-and their buying power-is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781534632059Author Bond HalbertFormat PaperbackPage Count 108Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across...

Social Media is Not Marketing Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you're not...

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781732891005Author KeenanFormat HardbackPage Count 262Imprint Sales Guy PublishingPublisher Sales Guy PublishingWeight(grams) 540gDimensions(mm) 229mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781607964568Author Robert CollierFormat HardbackPage Count 482Imprint www.bnpublishing.comPublisher www.bnpublishing.comWeight(grams) 794gDimensions(mm)...

Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made...

Named one of Fortune Magazine's "5 Best Business Books" in 2015See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions...

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. ...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544527376Author Bobby KlinckFormat PaperbackPage Count 266Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 340gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544527376Author Bobby KlinckFormat PaperbackPage Count 266Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 340gDimensions(mm)...

Uncover the secrets of properly purposed advertising How often have you spent your money on an ad only for it to fall at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But what's to blame-company...

Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand...

Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand...

How can sales managers coach their teams through multiple, sometimes stressful, rollouts? You can teach your team to embrace and manage change from the bottom up. Global sales management and transformation leader Grant Van Ulbrich makes a compelling...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544531953Author Paul ZakFormat PaperbackPage Count 272Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 349gDimensions(mm) 216mm *...

A concise yet expansive guide to the marketing strategies that lead to success in the competitive modern landscape. Masterful Marketing draws upon extensive case studies and research to provide practical guidance that will prove invaluable for any...

** A New York Times, Wall Street Journal, and USAToday Bestseller **Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can't do it alone. The...

Few crises in modern history have so completely disrupted every aspect of daily life as has the COVID-19 pandemic. What began as a small medical ripple in Wuhan, China, a city many of us had never heard of, quickly erupted into a tsunami of epic...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781913504045Author Hannah CharmanFormat PaperbackImprint Aeon AcademicPublisher Aeon BooksWeight(grams) 152g

You don't have a brand-whether it's for a company or a product-until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781603866361Author Claude HopkinsFormat PaperbackPage Count 88Imprint Merchant BooksPublisher Merchant Books

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781519770943Author Susan KilmerFormat PaperbackPage Count 32Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

The Persuasion Code Capture, convince, and close--scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781778243806Author Karly McFarlandFormat PaperbackPage Count 218Imprint Karly McFarlandPublisher Karly McFarlandWeight(grams) 259gDimensions(mm) 216mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780992763114Author Ian BrodieFormat PaperbackPage Count 160Imprint Rainmaker PublishingPublisher Rainmaker PublishingWeight(grams) 300gDimensions(mm) 229mm...

Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers...

Transform your organization using Agile principles with this proven framework The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933356051Author T J RohlederFormat PaperbackPage Count 188Imprint Club-20 InternationalPublisher Club-20 InternationalWeight(grams) 245gDimensions(mm)...

Send Better Email. Build a Better Business. With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes-not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781973401766Author David CrollFormat PaperbackPage Count 110Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 172gDimensions(mm)...

Yes, It's Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize - YOU ARE THE BRAND.It's no secret that more people than ever before are building thriving businesses around their personal...

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788797442807Author Rasmus HoulindFormat PaperbackPage Count 262Imprint Omnichannel InstitutePublisher Omnichannel InstituteWeight(grams) 372gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781974415700Author Meera KothandFormat PaperbackPage Count 150Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

Shortlisted for the Business Book Awards 2022 From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks - the negative...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781523090983Author Andrea FryrearFormat PaperbackPage Count 336Imprint Berrett-Koehler PublishersPublisher Berrett-Koehler Publishers

Discover how the world's best brands create outstanding customer experience, engaged teams and market-beating growth with this practical guide, providing a model that will help any organization deliver effective and seamless customer engagement. ...

The definitive guide to designing digital-first experiences customers love. In his third book on the topic of customer experience, bestselling author and consultant Joe Wheeler tackles the challenges many organizations are facing as they attempt to...