Computers & Information Technology

Harness generative AI to supplement marketing, product innovation, advertising, and branding efforts  Written by Dr. A. K. Pradeep, renowned consultant on the marriage of advanced neuroscience and marketing, Cracking the Neural Code: Generative AI Meets...

We like to think that we are in control of the future of "artificial" intelligence. The reality, though, is that we--the everyday people whose data powers AI--aren't actually in control of anything. When, for example, we speak with Alexa, we contribute...

The past decade has witnessed extraordinary advances in artificial intelligence. But what precisely is it and where does its future lie?In this brilliant, one-stop guide WIRED journalist Matt Burgess explains everything you need to know about AI. He...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591845638Author Jeff RyanFormat PaperbackPage Count 320Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 29gDimensions(mm) 215mm * 140mm * 24mm

Engines That Move Markets is a comprehensive history of market-shaping industries and their impact on how we invest today. Now in its second edition, this modern investing classic highlights the history of industrial development and its impact on...

From Gary Shapiro, New York Times bestselling author and head of CES and the Consumer Technology Association, a manifesto for today's top executives, entrepreneurs, and leaders: pivot or die.As CEO of the Consumer Technology Association (R), owner and...

An exhilarating and uncensored account of the maverick tech titan's wild life, a breakneck journey from Silicon Valley to his sudden, mysterious death in a Barcelona prison."This is the only possible book that could have been written about John McAfee."...

'A fantastic, provocative book about where we are now and where we are going' Phil Simon Huffington PostAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there...

The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts...

Explore how the metaverse is changing our lives in this fast-paced, informative, and fresh take on where technology is leading usIn Interconnected Realities, Leslie Shannon, Head of Trend and Innovation Scouting at Nokia, delivers an energizing and...

Artificial intelligence touches nearly every part of your day. While you may initially assume that technology such as smart speakers and digital assistants are the extent of it, AI has in fact rapidly become a general-purpose technology, reverberating...

The Console Chronicles will take you on a unique journey through the history of gaming platforms. Fifty years ago, the home console was an anomaly that predated when everyone around the world knew the name Nintendo...

'This colourful page-turner puts artificial intelligence into a human perspective . . . Metz explains this transformative technology and makes the quest thrilling.' Walter Isaacson, author of Steve...

"This is one of the most important Agile books since The Phoenix Project." Charles Betz, author, instructor, and Principal Analyst at Forrester Research Drive real change through actual business outcomes, not rigid practices and a handful of buzzwords...

The importance of data analytics is well known, but how can you get end users to engage with analytics and business intelligence (BI) when adoption of new technology can be frustratingly slow or may not happen at all? Avoid wasting time on dashboards...

Over the last 30 years the internet has changed almost every moment of our daily lives, from how we communicate, how we travel, to how we find things. The next generation of the internet, called web3, will completely disrupt how we come together to...

**A Financial Times Best Summer Book 2023**Out now: a gripping look at the rise of the microchip and the British tech company behind the blueprint to it all.'A gripping and inspiring read.' Sir James Dyson'A revealing and insightful biography of the...

'One of the most interesting and original thinkers about the rise of China' - Peter Frankopan A Foreign Affairs Best Book of 2022 A Guardian Best Paperback of July 2022 Its vast infrastructure projects now extend from the ocean floor to outer...

How a broad range of new immensely powerful technologies is disrupting and transforming every corner of our reality-and why you must act and adapt Unsupervised: Navigating and Influencing a World Controlled by Powerful New Technologies examines the...

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his...

*SHORTLISTED FOR THE FINANCIAL TIMES BUSINESS BOOK 2022**A TIMES BUSINESS BOOK OF THE YEARS 2022**A NEW YORK TIMES BEST BUSINESS BOOK 2022**A FORBES ESPANA TOP TEN BOOK 2022**A PROJECT SYNDICATE 2022 BEST READ*'A fascinating study of the tech giant and...

The hidden costs of artificial intelligence-from natural resources and labor to privacy, equality, and freedom "This study argues that [artificial intelligence] is neither artificial nor particularly intelligent. . . . A fascinating history of the data...

A Wall Street Journal bestsellerA Publisher's Weekly bestsellerA fascinating look at the trailblazing companies using artificial intelligence to create new competitive advantage, from the author of the business classic, Competing on Analytics, and the...

Dan Lyons was Technology Editor at Newsweek Magazine for years, a magazine writer at the top of his profession. One Friday morning he received a phone call: his job no longer existed. Fifty years old and with a wife and two young kids, Dan was unemployed...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781736650066Author John A BredesenFormat HardbackPage Count 134Imprint Kennd PublishingPublisher Kennd PublishingWeight(grams) 349gDimensions(mm) 229mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780593713778Author Kevin OwockiFormat HardbackPage Count 256Imprint PortfolioPublisher Penguin Putnam Inc

In the course of their 20+-year engineering careers, authors Brian Fitzpatrick and Ben Collins-Sussman have picked up a treasure trove of wisdom and anecdotes about how successful teams work together. Their conclusion? Even among people who have spent...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780262014854Author Bill MoggridgeFormat HardbackPage Count 592Imprint MIT PressPublisher MIT Press LtdWeight(grams) 1474gDimensions(mm) 229mm * 203mm * 27mm

Faced with the compliance requirements of increasingly punitive information and privacy-related regulation, as well as the proliferation of complex threats to information security, there is an urgent need for organizations to adopt IT governance best...

*** Longlisted for the 2020 Financial Times & McKinsey Business Book of the Year ***'Shines an incisive and entertaining light into the secretive world of the South Korean technology giant shaping our digital lives in ways we probably can't imagine' --...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781338759Author Neil MillardFormat PaperbackPage Count 212Imprint Rethink PressPublisher Rethink PressWeight(grams) 196gDimensions(mm) 203mm * 127mm *...

In 2004, Android was two people who wanted to build camera software but couldn't get investors interested. Today, Android is a large team at Google, delivering an operating system (including camera software) to over 3 billion devices worldwide. This is...

How to benefit from emerging technologiesFrom the daggers and axes of the cavemen societies to today's spacecraft, self-driving cars, metaverses, and AI-filled societies, technology has significantly emerged and brought about a massive transformation to...

As a field, computer science occupies a unique scientific space, in that its subject matter can exist in both physical and abstract realms. An artifact such as software is both tangible and not, and must be classified as something in between, or...

***SHORTLISTED FOR THE FINANCIAL TIMES BUSINESS BOOK OF THE YEAR AWARD 2024***"Astonishing... [Olson has] exclusive access to a network of high-ranking sources" - Financial Times"A riveting tale... Olson is a compelling storyteller" - New ScientistFrom...

A comprehensive and fully visual guide to Microsoft Power BI Teach Yourself VISUALLY Power BI collects all the resources you need to master the everyday use of Microsoft's powerful data visualization software and delivers them in a single, easy-to-use...

Data is a must-have for any business looking to thrive. So is having leadership who 'get' data and use it to support their decision-making. But how do you embed the use of data and analytics across your organisation so they truly support every...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781637740798Author Paul RoetzerFormat HardbackPage Count 256Imprint Matt Holt BooksPublisher BenBella BooksWeight(grams) 421gDimensions(mm) 236mm * 159mm *...

HIGHLY COMMENDED: Business Book Awards 2022 - Specialist Business Book Crypto is big news. You may be an existing user yourself or have friends that laud its promise of getting rich fast. Arm yourself with the knowledge to come out on top in the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780060008765Author Mike WilsonFormat PaperbackPage Count 420Imprint Harper BusinessPublisher Harper BusinessWeight(grams) 354gDimensions(mm) 203mm * 137mm *...