General

The one-of-a-kind how-to book that puts effective agency management strategies at your fingertips The classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new...

Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book...

Practical information for investing newcomers! Have you wanted to seriously begin investing but are wary because of confusing and complicated terminology and concepts? Then the Concise Encyclopedia of Investing is for you. This A-to-Z reference provides...

Practical insights on the role of the entrepreneur in the global business context Entrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real markets, even when they've been put through the...

At your fingertips find advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in...

Find out how the ways we live and work are changing the ways in which we play! As populations grow and urbanization increases, social class, income, and ethnicity are influencing where and when people travel. The Tourism and Leisure Industry: Shaping...

Financial plans that stimulate growth and eliminate poverty in developing African countries! African Developmental Finance and Business Finance Policy presents theoretical/conceptual and empirical articles that provide invaluable insights into...

Business managers: are you considering supporting a worthy cause? Nonprofit administrators: are you considering looking for a corporate partner? Examine ways to reap the benefitswhile avoiding the sometimes-hidden pitfallsof these partnerships! In the...

Learn how to keep family problems from affecting the family business! Reconciling Relationships and Preserving the Family Business: Tools for Success presents a comprehensive model for reconciling fractured relationships within the business-owning...

Design more effective social work programs with research data from your clinical files!A well-planned research program helps social workers provide consistent, effective services to their clients, but stretched budgets and tight schedules make it...

Learn more about the transitional economies of Central and Eastern Europe! This book examines the economic dynamics of Central and Eastern European post-Communist countries. It illuminates the paths these countries are taking toward restructuring their...

Understand the economic, cultural, and enterprise issues facing the Arab countries of the Middle East!Jordan is playing a vital role in the economic and political transformation of the Middle East, but little research has been done on its business...

Examine the behind-the-wheel behavior of delivery people and discover proven interventions to improve driver safety!This thorough treatise provides empirical evidence, case studies, and effective models designed to help you develop reliable programs for...

An essential reference book for you and your global organization, Executive Development and Organizational Learning for Global Business will guide you through the challenge of producing effective executives and masterminding learning organizations. In...

Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to...

No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact...

Make the most of your ability to teach business-to-business marketing! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses...

Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying...

Learn the ins and outs of the export-import business!Export-Import Theory, Practices, and Procedures is a comprehensive and in-depth analysis of international trade theories and techniques. International trade professionals, researchers, students, and...

Employing a light and lively writing style, the book starts with the history of central banking in England and then shifts focus to the United States, explains in detail how the Fed works, and covers the Fed's unprecedented activities to prevent the...

Human resource management is experiencing profound change, new challenges, exciting accomplishments, and much uncertainity. The public service has moved away from the old days of "personnel management" concerned mostly with processing...

This timely work presents cutting-edge analysis of the problems of U.S. foreign assistance programs - why these problems have not been solved in the past, and how they might be solved in the future. The book focuses primarily on U.S. foreign assistance...

Provides a comprehensive theoretical and practical framework for informing budget decisions based on the efficiency and effectiveness of service delivery. The authors enliven the text with references to their original research and personal experiences...

Written in non-technical, everyday language that is accessible to the undergraduate audience, and requiring no background in economic analysis, this acclaimed text provides a unique approach to understanding what the practice of economics is all about...

One of the most important outcomes of market reforms in China over the past 20 years has been the emergence of a significant domestic private sector, which now accounts for almost a third of China's GDP and is by far the country's most important source...

Selected Contents: 1. Introduction2. Theories of Institutional Dynamics3. Political and Administrative Cities4. The Evolution of Political Cities5. The Evolution of Administrative Cities6. The Evolution of the Model City Charter7. The Discovery of...

An emergent approach to organizational strategy making assumptions that few organizations actually realize the goal of deliberative, top-down strategic planning, and that effective strategy making occurs on a continual basis and is a shared activity of...

This practical text offers management students as well as professionals a comprehensive guide to an essential management function: the use of power and authority to achieve specific objectives. Incorporating numerous case studies and examples of actual...

In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific...

This book challenges some of the fundamental tenets of "free market" economics that have had a profound impact on public policy and the plight of the American worker. These include the beliefs that high wages inevitably mean low profits; that a...

This is the first intermediate microeconomics textbook to offer both a theoretical and real-world grounding in the subject. Relying on simple algebraic equations, and developed over years of classroom testing, it covers factually oriented models in...

Presents a dynamic, two-country model of the world economy, incorporating restrictions with respect to: the availability of nonrenewable resources; the ability of the global environment to assimilate pollutants; the ability of the ecosystem to replenish...

This book provides a brief yet rigorous introduction to various quantitative methods used in economic decision-making. It has no prerequisites other than high school algebra. The book begins with matrix algebra and calculus, which are then used in the...

After seven long years of economic malaise, it is clear that something has gone awry in Japan. Unless Japan undertakes sweeping reform, official forecasts now warn, growth will steadily dwindle. How could the world's most acclaimed economic miracle have...

Providing a novel approach to business policy and strategic management, this book focuses on the implementation of a firm's competitive strategy throughout all levels of the organization.Book InformationISBN 9780765612892Author William G. ForgangFormat...

A collection of 13 essays based on two national surveys of household income in China - in 1985 and 1995 - and prepared and carried out by the research team. These essays explore a wide range of aspects of the rapidly changing income distribution during...

Design Against Crime will aid the design profession to meet the challenges presented by the competing needs and complex systems around crime and security. It proposes that designers should use their creative talents to develop innovative solutions to...

Bringing together a wide range of empirical studies from around the world (Sweden, Norway, Austria, Germany, France, UK, Israel, Russia, China, Taiwan, Argentina, Canada), framed in related contemporary theoretical frameworks, this book examines the...

An examination of the varied paths of the American inter-city bus industry from its origins in the second decade of the 20th century to deregulation in 1982. This sector of transport has been much neglected by historians and this book seeks to uncover a...

Conflict, bullying and harassment can destroy the foundations of the most enterprising organisations.Bullying is now a key complaint received by HR departments. Destructive conflict creates stress, which can lead to poor morale and performance, increased...