General

Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying...

Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the...

Managed care is a revolution impacting the practice of clinicians throughout America. The Clinician's Guide to Managed Behavioral Care, called "a survival kit" and "must reading," helps clinicians develop and market professional...

Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them...

A multidisciplinary approach to the challenges of developing a "complete package" for convention and event tourism To be successful in today's competitive convention and event tourism market, communities need to provide a complete package that...

Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive...

Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication...

Get the latest research on new ways to measure innovation in the tourism value chainUntil now, most available research on innovation in tourism product service and development has focused on concepts, rather than facts. Innovation in Hospitality and...

This step-by-step guide to lobbying covers it all from the basics for beginners to specific techniques for experienced lobbyists "You and I may never achieve major public office, but we do not need to in order to affect public policy." Author...

In "High Performers", Leon Martel - a senior fellow with the prestigious Conference Board - has identified twenty-five organizations from the United States, Europe, and Asia that have been named by the "Financial Times" and...

The days of predictability and stability in organizations are gone. In today's world of rapid change, agility is a defining characteristic of successful, high-performance companies. In this environment, say Jeff Evans and Chuck Schaefer, it is essential...

Technological, political and economic change have created a complex work world - which has inspired a mass of new management trends. TQM, re-engineering and empowerment offer only one piece of the solution. A "new logic" is developing, one that...

Harness the Boundless Power of Knowledge Take a fascinating glimpse into the not-too-distant future. In The Infinite Resource, seventeen visionary thinkers explore knowledge-the only inexhaustible source of competitive advantage-as the juggernaut of an...

Here, authors Lisa Friedman and Herman Gyr, internationallyrespected organizational change consultants, define the DynamicEnterprise as one whose people can look into the future, see thebig picture, and create the right changes. Friedman and Gyr...

Tap the Power of Alliance Networks Inspired by the so-called virtual corporation, the opportunistic formation of short-term strategic pairings is the chief means by which todays companies are realizing growth. In The Power of Two, two acknowledged...

A distinguished interdisciplinary group of scholars examines the merits and shortcomings of Land-Value taxation, and how it compares and contrasts with the conventional property tax. The latter is shown as deterring enterprise to the detriment of...

Be a better consultant with the 1999 Pfeiffer Annual The 1999 Annual, Volume 2: Consulting continues the Pfeiffer Annual tradition of providing trainers, consultants, facilitators, and managers with the tools they need to make organizations more...

Winner of the University Continuing Education Association's Charles A. Wedemeyer Award, which recognizes highly meritorious book--length publications that advance research in independent study and distance education. "This manual is the one we have...

The one-of-a-kind how-to book that puts effective agency management strategies at your fingertips The classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new...

A close-up examination of several important consultation models and of the structure, dynamics, and operation of family businesses in Brazil, Canada, Chile, Ireland, South Korea, Lebanon, Mexico, Saudi Arabia, Scotland, Trinidad & Tobago, Turkey, the...

Leading collection development experts share their experience and expertise! This book examines emerging and prospective models for cooperation in providing information resources. With case examples and cutting-edge perspectives, The New Dynamics and...

Examine the changing nature of foreign investments in Latin America!Generously enhanced with easy-to-understand charts, tables, and graphs, this book covers the ins and outs of foreign direct investment in the established and emerging markets of Latin...

Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book...

Get immediate answers to your toughest workplace questions! In our information-flooded workplace, smart managers, supervisors, administrators, and executives need to get the right answers to their questions--in a hurry! The Smart Manager's F.A.Q. Guide...

Discover what happened to the economy after 9/11 from an insider outlook Many Thin Companies: The Change in Customer Dealings and Managers Since September 11, 2001 is an up-to-date examination of the aftereffects of the World Trade Center bombings...

A one-of-a-kind analysis of ocean cruising! In Ocean Travel and Cruising: A Cultural Analysis, noted author Arthur Asa Berger turns his critical eye to the phenomenon of ocean cruising. This academically solid yet reader-friendly book brings a...

Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws...

The primary competitive advantage that firms have today is the perspective, outlook, and commitment of their management leaders. International Management Leadership helps you develop the leadership skills that will enable your firm to stay competitive in...

Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing...

Find out how the ways we live and work are changing the ways in which we play! As populations grow and urbanization increases, social class, income, and ethnicity are influencing where and when people travel. The Tourism and Leisure Industry: Shaping...

Develop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi--broadly translated, "personal relationship" or "connections"--offers a comprehensive social and professional model...

Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries'marketing environment, the lucrative market opportunities created by the...

A groundbreaking book that offers approaches for changing the hidden biases in the workplace This is an eye-opening examination of the causes and dynamics of bias in the workplace, offering a psychological, political, and societal analysis of the actual...

Business managers: are you considering supporting a worthy cause? Nonprofit administrators: are you considering looking for a corporate partner? Examine ways to reap the benefits while avoiding the sometimes-hidden pitfalls of these partnerships! ...

If you're one of the billions of people in the world who work for someone else, you'll definitely want to see what's inside Defective Bosses: Working for the "Dysfunctional Dozen." This how-to, how-not-to, why, and why-not tour guide is packed...

In this groundbreaking book, Mary O'Hara-Devereaux -- an internationally renowned business forecaster -- shows how organizations can hone their competitive edge during these uncertain times. Using the metaphor of traveling through the badlands of the...

This book illustrates the vital link between satisfying external customers and improving processes within the organization to ensure that internal customers are satisfied, too.Book InformationISBN 9780787950828Author Richard Y. ChangFormat PaperbackPage...

A Step-by-Step Guide for Building Innovative Capacity in Organizations "Practical in so many ways, this book should top your reading chart if you are at all interested in the business of being more innovative-- or coaching others. I use the term --...

More than a fad, teaming is proving to be a new way of organizational life, with eight out of every ten employees now involved in some kind of teamwork. But how exactly does one play on a team at work? While there are plenty of manuals, trainers, and...

The second in a three-volume series, A Guide to Long-Range Planning is written primarily for major unit or corporate group heads responsible for three-to-five-year planning. It helps the team outline long-term objectives and translate the vision,...