THE SCARY TRUTH: The middle-class consumer population-and their buying power-is massively shrinking. Customers are buying less and in fewer categories.
THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to:

• Use 10 surprising emotional buy triggers the affluent find irresistible
• Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable
• Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
• Apply the magic language of "membership" to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels

Author Marketing
Supported with promotion from the Kennedy's No BS Inner Circle, which includes emails to subscribers, member purchase campaigns and teleseminars

Two-month promotional plan in KIC media that include:

5 print newsletters, social media outreach, and email blasts to their 150,000 subscriber list

Teleseminar event around the book's release date

Promotion/Communication at KIC's Fall InfoSummit and their Spring SuperConference events

Author backed marketing efforts include:

Promotional kits to key influencers that will include galley copies, ready-to-use article/interview to 100,000 member subscribers

Email blast to 1m+ business owners, private practice operators, sales professionals, and entrepreneurs

Publisher Marketing

Full-page ad in Entrepreneur print and digital magazine (3.1 million readers per month)

Email campaign to minimum 340K Entrepreneur subscribers

Banner ads on Entrepreneur.com (audience 14 million unique visitors per month)

Book excerpts shared on Entrepreneur.com to showcase the each of the chapter's content with inclusion of CTA to buy the book at the retailers

Book cover and text links within related articles and channels on Entrepreneur.com

Content campaigns shared via Entrepreneur's social networks, which total 13 million engaged

Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers and influential media contacts

Instagram spotlight campaign featuring case studies in the book

About the Author
Dan S. Kennedy is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses; a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO's of companies as large as $1.5-Billion; one of the highest paid direct-response copywriters in the world; a popular professional speaker and seminar leader; and a prolific author. He resides in Phoenix, AZ.


Book Information
ISBN 9781599186412
Author Dan S. Kennedy
Format Paperback
Page Count 368
Imprint Entrepreneur Press
Publisher Entrepreneur Press