Description
Explores the business drivers for embarking on product-service development and its relation with sustainability and competitiveness. This book reviews toolkits and approaches, selects best practice, analyzes gaps, examines what opportunities there are in a variety of key areas and translates the lessons into suggested approaches for companies.
Companies need to switch their focus to selling need fulfilment, satisfaction, or experiences. In other words, selling integrated solutions or product-services. In a losing battle to compete purely on price with emerging and low-cost economies such as China, product-services can mean new business for old Europe.
About the Author
ARNOLD TUKKER manages the research programme on Sustainable Transitions and System Innovation at TNO, Delft, and was the manager of SusProNet. He worked previously with the Dutch Environment Ministry on waste management and enforcement.
Book Information
ISBN 9781874719922
Author Arnold Tukker
Format Hardback
Page Count 480
Imprint Greenleaf Publishing
Publisher Taylor & Francis Ltd
Weight(grams) 453g
Companies need to switch their focus to selling need fulfilment, satisfaction, or experiences. In other words, selling integrated solutions or product-services. In a losing battle to compete purely on price with emerging and low-cost economies such as China, product-services can mean new business for old Europe.
About the Author
ARNOLD TUKKER manages the research programme on Sustainable Transitions and System Innovation at TNO, Delft, and was the manager of SusProNet. He worked previously with the Dutch Environment Ministry on waste management and enforcement.
Book Information
ISBN 9781874719922
Author Arnold Tukker
Format Hardback
Page Count 480
Imprint Greenleaf Publishing
Publisher Taylor & Francis Ltd
Weight(grams) 453g
