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About the Author
David Taylor is one of the world's 50 most important marketing thinkers' according to the CIM. He is the author of three books on branding published by John Wiley: The brandgym, Brand Stretch and brand vision. David is the founder and Managing Partner of the brandgym, a consultancy that coaches teams to create a clear brand vision and the action plan to turn this into growth. He has led brand vision projects for many top brands including Hellmann's, T-Mobile, Persil and Bertolli.

Reviews
"Taylor...passes on his wisdom in the style of a story...giving tips on creating a successful brand along the way." (Artisan, September 2007)

"A funny story cooked up inside a marketing book" (Roe Valley Sentinel & Londonderry Sentinel, Wednesday 21st November 2007)

Book Information
ISBN 9781841127699
Author David Taylor
Format Paperback
Page Count 168
Imprint Capstone Publishing Ltd
Publisher John Wiley and Sons Ltd
Weight(grams) 227g
Dimensions(mm) 217mm * 138mm * 14mm