Description
Music Business: The Key Concepts, second edition, is a comprehensive guide to the terminology commonly used in the music business today.
This updated second edition responds to the music industry's increasingly digital and ever-evolving environment, with definitions from a number of relevant fields, including:
• general business
• marketing
• e-commerce
• intellectual property law
• economics
• entrepreneurship
In an accessible A-Z format and fully cross-referenced throughout, this book is essential reading for music business students as well as those interested in the music industry.
Book Information
ISBN 9781032584478
Author Richard Strasser
Format Paperback
Page Count 198
Imprint Routledge
Publisher Taylor & Francis Ltd