Description
But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice.
Readers of this book have access to videos via a dedicated app: simply download the SN More Media app free of charge, scan a link with the play button and immediately play the video on your smartphone or tablet.
Book Information
ISBN 9783658412418
Author Marko Sarstedt
Format Hardback
Page Count 72
Imprint Springer
Publisher Springer
Weight(grams) 252g