Description
The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.
About the Author
JOHN BATEMAN is Professor of English Linguistics at the University of Bremen, Germany.
Reviews
Book Information
ISBN 9780230002562
Author J. Bateman
Format Hardback
Page Count 312
Imprint Palgrave Macmillan
Publisher Palgrave Macmillan
About the Author
JOHN BATEMAN is Professor of English Linguistics at the University of Bremen, Germany.
Reviews
'If you have never read a book on multimodality, or plan on reading just one book, Bateman's Multimodality and Genre is the book I'd recommend. It ably reviews the work that has revolutionised discourse analysis around the world and reconstructs its foundations in a way that is enabling multimodal discourse analysis to move forward on a principled footing.' - James Martin, University of Sydney, Australia
'Multimodality and Genre is an asset to any communication, language and media studies course. The ease with which he treats this highly complex matter and the exceptionally well devised structure of the book make it an ideal reading for advanced courses.' Marion G. Muller, Jacobs University Bremen, Germany
Book Information
ISBN 9780230002562
Author J. Bateman
Format Hardback
Page Count 312
Imprint Palgrave Macmillan
Publisher Palgrave Macmillan
