An essential guide to recognizing bogus numbers and misleading data

Numbers are often intimidating, confusing, and even deliberately deceptive-especially when they are really big. The media loves to report on millions, billions, and trillions, but frequently makes basic mistakes or presents such numbers in misleading ways. And misunderstanding numbers can have serious consequences, since they can deceive us in many of our most important decisions, including how to vote, what to buy, and whether to make a financial investment. In this short, accessible, enlightening, and entertaining book, leading computer scientist Brian Kernighan teaches anyone-even diehard math-phobes-how to demystify the numbers that assault us every day.

With examples drawn from a rich variety of sources, including journalism, advertising, and politics, Kernighan demonstrates how numbers can mislead and misrepresent. In chapters covering big numbers, units, dimensions, and more, he lays bare everything from deceptive graphs to speciously precise numbers. And he shows how anyone-using a few basic ideas and lots of shortcuts-can easily learn to recognize common mistakes, determine whether numbers are credible, and make their own sensible estimates when needed.

Giving you the simple tools you need to avoid being fooled by dubious numbers, Millions, Billions, Zillions is an essential survival guide for a world drowning in big-and often bad-data.

About the Author
Brian W. Kernighan is professor of computer science at Princeton University. His many books include Understanding the Digital World: What You Need to Know about Computers, the Internet, Privacy, and Security (Princeton). He lives in Princeton, New Jersey.

Reviews
"Having a healthy skepticism toward numbers and giving readers the tools to think about math more logically is the purpose of this easily read, slight book. Brian W. Kernighan adroitly distills complex issues. His tone is more that of a mellow friend breaking down a concept that flummoxes you rather than an Ivy League professor expounding on the elegance of numbers."---Jacqueline Cutler, NJ.com
"Numbers, graphs and statistics can often be misleading and misrepresented. In Millions, Billions, Zillions: Defending Yourself in a World of Too Many Numbers, Kernighan provides the reader with an entertaining and useful guide to avoid becoming a victim of number abuse."---Ben Rothke, RSA Conference
"I can wholeheartedly recommend reading this book, because of the infectious way the author describes his interaction with numbers."---J. Herret, International Mathematical News
"This is a must-read for anyone looking to cure their "number numbness""---Tibi Puiu, ZME Science



Book Information
ISBN 9780691182773
Author Brian W. Kernighan
Format Hardback
Page Count 176
Imprint Princeton University Press
Publisher Princeton University Press