Description
Covers topics that are important to aspiring retail buyers and store management personnel with responsibilities for managing retail sales and inventories.
About the Author
John Donnellan was Dean of Business and Computer Information Systems at Holyoke Community College, USA. For 20 years, he held management, merchandising, and sales promotions positions in various department and specialty stores. Donnellan frequently addresses trade and professional associations on current retailing topics.
Reviews
This book offers a great insight to contemporary merchandising and retailing with key examples from fashion and non-fashion retailers. The content is enhanced at the end of each chapter by summary points, key terms/ concepts and areas of further consideration. * Adele Thorley, Birmingham City University, UK *
Book Information
ISBN 9781609014902
Author John Donnellan
Format Paperback
Page Count 464
Imprint Fairchild Books
Publisher Bloomsbury Publishing PLC
Weight(grams) 950g