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Media Literacy and Semiotics by Elliot Gaines 9780230108271
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Media Literacy and Semiotics by Elliot Gaines 9780230108271

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Description

Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.

Book Information
ISBN 9780230108271
Author Elliot Gaines
Format Hardback
Page Count 181
Imprint Palgrave Macmillan
Publisher Palgrave Macmillan
Weight(grams) 397g

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