Description
About the Author
John L. Sullivan is Associate Professor of Media & Communication at Muhlenberg College in Allentown, PA. He earned his B.A. in German and Media Studies from Pomona College and his M.A. and Ph.D. in Communication from the Annenberg School for Communication at the University of Pennsylvania. Dr. Sullivan's research explores the links between media industries and systems of social and economic power. More specifically, he focuses on audience constructions within media organizations, the implementation of U.S. media policies, and the political economy of cultural production. Recently, Dr. Sullivan has begun a longer-term project to study the political economy of free, open source software (F/OSS) movements.
Reviews
"Great introduction for Level 4."
-- Paula Hearsum
"The best book in the field right now."
"Good primer for students, you can't go wrong with this."
"Yes, it links theory with examples and research. The only thing close is Abercrombie and that book is hugely dated. I see it as a successor to Abercrombie."
-- Robbie Smyth
"Sullivan has written a lucid and challenging introduction to the study of media audiences from both scholarly and industry perspectives. The complex conceptual material will stimulate and engage the most curious students while providing practical directions for emerging scholars and professionals."
-- Robert HuescaBook Information
ISBN 9781506397405
Author John L. Sullivan
Format Paperback
Page Count 368
Imprint SAGE Publications Inc
Publisher SAGE Publications Inc
Weight(grams) 670g