Description
This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.
About the Author
Multivolume collection by leading authors in the field
Book Information
ISBN 9781138995697
Author J. George Frederick
Format Paperback
Page Count 396
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 453g