Description
About the Author
ABOUT THE AUTHOR
LAURIE YOUNG is a specialist in the marketing of services and customer care. His career includes senior positions with PricewaterhouseCoopers, BT and Unisys. In the 1990s he founded, built and sold his own professional service firm, focussing on service marketing. Over the years he has advised a number of firms, from small, single partner, practices to large, multinational organisations on the contribution of services marketing to shareholder value.
Also by Laurie Young: Competitive Customer Care with Merlin Stone and Making Profits From New Service Development.
Reviews
"...for inspiration and insight, read Marketing the Professional Services Firm..." (The Entrepreneur, Vol 33 (9) September 2005)
"...An invaluable read..." (The Marketer (CIM), Feb 06)
Book Information
ISBN 9780470011737
Author Laurie Young
Format Hardback
Page Count 432
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 851g
Dimensions(mm) 238mm * 163mm * 32mm