The Arab World Edition of this well respected marketing text provides excellent coverage of theoretical aspects of the discipline and their application to the realities of the business world - preparing local students of marketing for success in the workforce, either in the Arab world or beyond. With detailed attention given to the region's most prominent industries, and in-depth analysis of the socio-economic factors that impact marketing research in this part of the world, this text is essential for anyone wanting a firm understanding of successful marketing research in the Arab region.

Book Information
ISBN 9781408272367
Author Naresh K. Malhotra
Format Paperback
Page Count 936
Imprint Pearson Education Limited
Publisher Pearson Education Limited
Weight(grams) 1766g