Description
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
Book Information
ISBN 9780133078350
Author Marian Wood
Format Paperback
Page Count 232
Imprint Pearson
Publisher Pearson Education (US)
Weight(grams) 318g