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Marketing of Consumer Financial Products: Insights From Service Marketing by Ritu Srivastava 9781637424308
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Marketing of Consumer Financial Products: Insights From Service Marketing by Ritu Srivastava 9781637424308

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Description

This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience.

Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service organizations also need a focused marketing strategy in the business to consumer space.

This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience. This book is particularly useful to managers in financial organizations, executives enrolled in a management course, faculty and post graduate students of a management course.



Book Information
ISBN 9781637424308
Author Ritu Srivastava
Format Paperback
Page Count 142
Imprint Business Expert Press
Publisher Business Expert Press

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