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Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End Jim Bell 9780415148221
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Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End Jim Bell 9780415148221

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Description

The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.



About the Author
David Carson, Jim Bell, Stephen Brown

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`Lateral thinking is what is needed and this book provides that sort of stimulus to fresh thinking that is vital if we are to survive' - Public Library Journal





Book Information
ISBN 9780415148221
Author Jim Bell
Format Hardback
Page Count 312
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 635g

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