Description
A comprehensive and hands-on textbook, Managing Your Business provides a wide range of models and theories to support the decision making process in strategic management.
With comprehensive coverage of all business units and company departments, the book starts at the basics and foundations of marketing. It subsequently delves into internal and external business strategies, explores and discusses the financial essentials, and ends with a thorough analysis on the matter of export.
Written in a fluent and accessible style, this textbook is essential reading for undergraduate students across economics, management and marketing. The practical focus ensures that the book is also useful reading for managers of small and medium-sized enterprises.
About the Author
Irenee Dondjio is Lecturer at The Hague University of Applied Sciences, Netherlands
Robert Haafst is a researcher in economics at the Catholic University of Leuven, Belgium
Book Information
ISBN 9789001878849
Author Irenee Dondjio
Format Paperback
Page Count 290
Imprint Wolters-Noordhoff B.V.
Publisher Wolters-Noordhoff B.V.
Weight(grams) 560g
