A turnaround expert offers a practical management guide to surviving a recession or any other tough business environment, from an industry downturn to getting blindsided by competitors. Theo van Dijk has spent a lifetime getting companies out of difficulties. In Managing When Times Are Tough he shares his expertise, offering practical advice on honing management skills and employing simple techniques that are highly effective in helping companies weather nearly any storm. Urging managers to rediscover that business is a team sport, and he argues that the key to success in tough times is to ignore the "big gloom and doom picture" and concentrate on the issues a manager can and must control. In a text interspersed with anecdotes from his own experiences, van Dijk teaches managers and business owners how to concentrate on real cash flow, emphasize product differentiation, implement marketing tools without adding expense, and practice the technique of "inverse marketing." Stressing that management requires personal commitment and great attention to detail, he demonstrates a "lean and mean" approach, enforcing practical skills that will work now-and prepare the team for the opportunities to come. * Anecdotes and examples from the author's own experiences are interspersed in the main text under the headings "Practice Makes Perfect" or "Even Bad Practice Makes Perfect" * Includes the "modified for management" fairy tale, "Snow White and the Seven Dwarfs or the Ultimate Result of a Purely Service Economy" * Appendices cover the knowledge economy and knowledge workers, globalization vs. localization, education and continuous learning, six additional segments that can overlay an existing customer mix, and behavioral economics and finance * A glossary explains terms and concepts presented in the text * A bibliography provides additional references on the knowledge economy, knowledge workers, team development, and crisis management

Book Information
ISBN 9780313381591
Author Theo J. van Dijk
Format Hardback
Page Count 180
Imprint Praeger Publishers Inc
Publisher ABC-CLIO