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Managing Markets and Customers: Revised Edition by Elearn
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Managing Markets and Customers: Revised Edition by Elearn

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9780080557397
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9780080557397
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Description

More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful.

Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.



About the Author
By Elearn, Elearn training company


Book Information
ISBN 9780080557397
Author Elearn
Format Paperback
Page Count 132
Imprint Pergamon Flexible Learning
Publisher Taylor & Francis Ltd
Weight(grams) 498g

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