Fast track route to managing and exploiting intellectual property

Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value

Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman

Includes a comprehensive resources guide

About the Author
CHRIS FITZSIMMONS is the Investment Director for far blue, one of Europe's leading IP creation and commercialisation companies where he is involved in the exploitation of Intellectual Property.


Book Information
ISBN 9781841123134
Author Chris Fitzsimmons
Format Paperback
Page Count 116
Imprint Capstone Publishing Ltd
Publisher John Wiley and Sons Ltd
Weight(grams) 113g
Dimensions(mm) 175mm * 125mm * 10mm