Description
In essence, the first part covers action-based research findings regarding service strategy, organizational design, service innovation, service sales, services operations, and customer relationship management together with insights into value networks. The second part introduces outstanding practices from leading manufacturing companies in industrial and smart services. The book concludes with a summary of key messages and recommendations to navigate the landscape of industrial and smart service management successfully.
About the Author
Thomas Friedli is a Professor for Production Management at the Institute of Technology Management, University of St.Gallen (Switzerland). He leads a team of 15 researchers dealing with the challenges of manufacturing companies in today's business environment. Prof. Friedli has published extensively in several journals and books, five of them with Springer.
Philipp Osterrieder graduated in Mechanical Engineering from the Technical University of Munich (Germany) and earned his PhD at the Institute of Technology Management, University of St.Gallen (Switzerland). His research focuses on the organizational integration of smart service activities in manufacturing companies.
Moritz Classen graduated in Industrial Engineering and Management from the Karlsruhe Institute of Technology (Germany). He is currently a Research Associate at the Institute of Technology Management, University of St.Gallen (Switzerland). His researchfocuses on marketing, selling and pricing approaches for smart services.
Book Information
ISBN 9783030727277
Author Thomas Friedli
Format Hardback
Page Count 218
Imprint Springer Nature Switzerland AG
Publisher Springer Nature Switzerland AG