Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions by Bill Dodds 9780761826316

Name: Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions by Bill Dodds 9780761826316
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This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today's cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition.

Book Information
ISBN 9780761826316
Author Bill Dodds
Format Paperback
Page Count 356
Imprint University Press of America
Publisher University Press of America
Weight(grams) 522g

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