Description
Learn how to get started with Futures Thinking. With this practical guide, Phil Balagtas, founder of the Design Futures Initiative and the global Speculative Futures network, shows you how designers and futurists have made futures work at companies such as Atari, IBM, Apple, Disney, Autodesk, Lufthansa, and McKinsey undefined explore Speculative Design to deal with the relationship between science, technology, and humans; and Design Fiction to explore and critique possible futures.
Balagtas also shares stories from his journey to build a global community and describes how he works with clients to reshape the futures vocabulary. With this guide, you'll learn how to:
- Prepare your client, team, and/or audience for futures
- Facilitate and work with the fundamental methods and frameworks
- Gain advocacy and support within your organization
- Provide measurable value from the process and outcomes
- Build a futures culture and team
- Sustain a culture and support system beyond projects
Book Information
ISBN 9781098148904
Author Phil Balagtas
Format Paperback
Page Count 325
Imprint O'Reilly Media
Publisher O'Reilly Media
