Studies have shown that the key to profitable online strategies is content - how it is displayed, and how it is written and illustrated. The important question about content is "what makes good web content and what doesn't"? You might have a great idea or product, but how can content be developed that will appeal on a computer screen rather than in a store or in a catalogue? The author shares his proven methods for building content that responds to the changing needs of the consumer and offers proven strategies for bringing consumers and products together on the Web.

Book Information
ISBN 9780071352413
Author Jeff Cannon
Format Paperback
Page Count 240
Imprint McGraw-Hill Inc.,US
Publisher McGraw-Hill Education - Europe
Weight(grams) 421g