Philip Kotler, the father of modern marketing, once said, "An impressive brand brings intangible assets such as brand premiums and value-added, which are based on the impression of the brand in the minds of consumers." The book starts from the typeface, graphics and colour scheme, breaking down the LOGO to analyse the design process. Commonly used techniques are listed, teaching you how to design an excellent LOGO.

Divided into five chapters, this book not only introduces the importance of LOGO design, principles and the conventional process, but also provides an in-depth analysis of the typeface and graphic design in LOGO. The book contains more than 70 excellent case studies from different industries, including some classic cases with detailed design ideas. From knowledge to practice, from explanations to cases, this is a good understanding, comprehensive and practical design guide.

About the Author

Artpower International Publishing Co., Ltd. established in 2008, has always been focusing on book publishing related to art and design. Now, Artpower has become one of the most professional art and design book publishing agency in the Asia-Pacific region. Publications cover art, photography, fashion, graphics, furniture, architect, interior, landscape and etc.

Book Information
ISBN 9789881879967
Author Artpower International Publishers
Format Hardback
Page Count 298
Imprint China Literature & Art Publishing House
Publisher China Literature & Art Publishing House
Weight(grams) 1096g