Joss Whedon may be primarily known for his numerous films and television series that feature villainous vampires, angry gods, and even bloggers who wish to rule the world, but what connects much of his work is the constant presence of a particular type of antagonist: the corporation. In this study of Whedon's work, from his early days as story editor for
Roseanne to his relationship with Marvel, I trace his use of corporate culture as the primary antagonist under which all of his protagonists struggle, from the fast food horrors in
Buffy and
Roseanne, to the corporate-funded technology used in
Agents of S.H.I.E.L.D. and the
Avengers films, followed by an extensive case study of the multifaceted (and difficult to defeat) Rossum Corporation in
Dollhouse. The proliferation of corporate actors allows Whedon and his team to provide explicit sociopolitical commentary on a real world in which corporations wield enormous control.
About the AuthorErin Giannini is an independent scholar whose research has focused on new technology, product placement, and its effect on narrative. She has also published and presented work on religion, socioeconomics, technology, and corporate culture in works such as
Supernatural, Dollhouse, Heroes, The Cabin in the Woods, and
Mystery Science Theater 3000, and is currently the TV editor for
PopMatters. She lives in Albuquerque, New Mexico.
Book InformationISBN 9781476667768
Author Erin GianniniFormat Paperback
Page Count 223
Imprint McFarland & Co IncPublisher McFarland & Co Inc
Weight(grams) 300g
Dimensions(mm) 229mm * 152mm * 9mm