- Offers a clear concise look at the media production process - from conception of the idea to marketing the final end product.

- Includes real advice from professionals in the field about new theories and practices that are actually being used in the industry.

- Covers the marketing, social media, financing, and measurement aspects of the media field in an approachable and easy to replicate way.

About the Author

Joseph Richie is an associate professor in the Department of Communications at Tennessee State University with over 40 years of experience as an independent media producer.

Karen Russell is an assistant professor of communications at Tennessee State University with 12 years of experience in television and independent media production. She has worked in higher education for ten years and is currently completing her PhD in communications.

Airielle J. Taylor is an Emmy Award-winning news producer turned educator, with a combined ten+ years of academic and practical experience in media and marketing. She is currently an assistant professor, facilitating courses in integrated marketing communications and journalism at Tennessee State University.

Tameka Winston currently serves as both Department Chair and an award-winning associate professor of communications at Tennessee State University. She is also the creator of and executive producer for two SiriusXM radio programs. Dr. Winston has over 20 years of higher education experience and has authored several textbooks.

Book Information
ISBN 9781032029948
Author Joseph Richie
Format Paperback
Page Count 208
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 362g