This EMEA adaptation of Thomas Nechyba s popular text presents a European, Middle East and African perspective, whilst also being fully updated. This exciting new edition follows Professor Nechyba s five primary goals for any microeconomics course by presenting the subject as a way of looking at the world, showing students how and why the world works, how to think more clearly and develop conceptual thinking skills, and by providing a flexible learning style and a roadmap for further study. Each chapter follows the A and B structure developed by Professor Nechyba, allowing students to explore an intuitive approach in Part A and then focus on how the intuitive approach can be represented mathematically in Part B. This edition is also available as a MindTap with additional assessments, a Graph Builder and video graph presentations. It is also available with Aplia, a comprehensive online learning assessment tool with autograded randomised questions to test students understanding.

About the Author
Thomas J. Nechyba is Professor of Economics at the Sanford School of Public Policy, Duke University, US. At Duke, he has previously served as Director of Undergraduate Studies and as Department Chair and currently directs the Economics Center for Teaching (EcoTeach) as well as Duke's Social Science Research Institute. In addition to his activities in the US, he has lectured internationally in Europe, Latin America and New Zealand.


Book Information
ISBN 9781473759008
Author Thomas Nechyba
Format Paperback
Page Count 896
Imprint Cengage Learning EMEA
Publisher Cengage Learning EMEA
Weight(grams) 1670g
Dimensions(mm) 260mm * 196mm * 30mm