The coronavirus pandemic struck the world in a very distinctive way: experience from past pandemics or from more recent outbreaks could give us only a limited understanding of how the situation was likely to unfold. In this context, and with cyberspace being increasingly used to support health-related decision making and to market health products, potentially harmful behaviors have been carried out by individuals propagating non-science-based health (mis)information and conspiratorial thinking. Ranging from boycotting the use of masks and physical distancing, to proactively opposing the use of the COVID-19 candidate vaccines, to promoting the use of useless or even dangerous substances to prevent or resist the virus. By relying on a virtual ethnography approach carried out on Italian-speaking alternative lifestyle and counter-information online communities, this book shows how the nature of personal interactions online and the construction of both personal and group identities through the development of an 'us vs. them' narrative, are central to the creation and propagation of medical misinformation. This book is essential reading for researchers in the social, health, and data sciences and also professionals interested in scientific communication.

Book Information
ISBN 9781800715226
Author Anita Lavorgna
Format Hardback
Page Count 100
Imprint Emerald Publishing Limited
Publisher Emerald Publishing Limited
Weight(grams) 152g