Description
Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media-and, subsequently, grow your brand.
Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy
- Find influencers: it's not just a numbers game or a 'who's who' of social media
- Engage with influencers once you've found them
- Recognize the best practices of influencer marketing and outreach
If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.
About the Author
Kristy Sammis is Founder and Chief Innovation Officer of Clever Girls, an esteemed influencer marketing agency that connects top brands with influential women online. Cat Lincoln is Founder and CEO of Clever Girls. Leveraging more than 20 years of Fortune 500 marketing experience, Cat has been a professional blogger and is an in-demand speaker, presenting on social media strategy and leadership. Stefania Pomponi is Founder, President, and Chief Evangelist of Clever Girls. Stefania has been responsible for leading sales/business development, inking key partnerships, and leading corporate communications and PR efforts.
Book Information
ISBN 9781119114093
Author Kristy Sammis
Format Paperback
Page Count 320
Imprint For Dummies
Publisher John Wiley & Sons Inc
Weight(grams) 431g
Dimensions(mm) 234mm * 188mm * 23mm
