Description
A detailed review of what businesses need to know about influencer strategies, social media and how digital communication works.
About the Author
Sara McCorquodale is CEO and founder of influencer intelligence and digital trends platform, CORQ. Prior to launching the business in 2017, she spent 12 years as a journalist, starting in local news before working on the launch of Mail Online and later moving to Conde Nast to develop Tatler's online presence as its first ever digital editor. From there, she headed up Huffington Post Style UK and its sister lifestyle platform MyDaily after which she led global B2C content at trend forecasting agency WGSN as senior editor of special projects. She has been working on influencer campaigns and projects since 2012, consulted on this and the world of digital for many brands including Chanel, Estee Lauder and Net-A-Porter and written for The Guardian and the BBC.
Reviews
A must-read for business leaders wanting an inside look at the puzzling and ever-changing world of digital influencers. Sara McCorquodale demystifies influencers, the industries they've forever changed, and the entire businesses that have grown up around them -- Lindsay Herbert, IBM Inventor & Innovation Leader IBM iX, and author of 'Digital Transformation'
It's the wild west out there. This book is your sheriff. -- The Sunday Times
In a nutshell, Sara's like a human Google Translate, but for translating the world of Google. -- The Evening Standard
Book Information
ISBN 9781472971913
Author Sara McCorquodale
Format Hardback
Page Count 224
Imprint Bloomsbury Business
Publisher Bloomsbury Publishing PLC
Weight(grams) 522g