Description
Despite widespread acknowledgment that both personal and situational factors influence behavior, researchers in the area of social influence have been slow to examine individual differences in their work. Indeed, social influence investigators often point to their findings to illustrate the power of situational variables relative to personal causes of behavior. However, as the articles in this volume demonstrate, social influence researchers can obtain a greater understanding of the phenomena they study by incorporating individual difference variables into their research.
About the Author
Prof. Jerry Burger, Department of Psychology, Santa Clara University, USA
Book Information
ISBN 9781848727342
Author Jerry M. Burger
Format Paperback
Page Count 98
Imprint Psychology Press Ltd
Publisher Taylor & Francis Ltd
Weight(grams) 180g
