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Impressive Advertising by Miguel Abellan
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Impressive Advertising by Miguel Abellan

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9788416500413
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9788416500413
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Description

A successful advertising campaign needs to stand out amid hundreds of other images people encounter as they go through their day. To do that, campaigns need to capture our attention through surprise, intrigue, curiosity, and sometimes even via negative sensations such as disgust, rejection, or an appeal to the conscience. This book covers a number of campaigns in both printed and outdoor advertising.

Book Information
ISBN 9788416500413
Author Miguel Abellan
Format Hardback
Page Count 144
Imprint Instituto Monsa de Ediciones
Publisher Instituto Monsa de Ediciones
Weight(grams) 685g

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